Studying the implementation of the blended learning format in higher education is currently an interesting and relevant topic. This article contains a study of the development potential of blended learning within a social university. The research question is determined, on the one hand, by the popularity and rapid spread of the distant learning component, and on the other hand, by its obvious limitations. The study was conducted using a survey method. The obtained data were processed using factor and regression analysis with the aid the R programming language. Regression analysis made it possible to identify latent learning factors that affect the effectiveness of the blended learning format. The study revealed that distant learning does not allow one to fully develop communication skills and provide students with tacit knowledge. The authors of the article discovered and substantiated the need to use classical learning to transfer tacit knowledge, soft skills. It was also revealed that the Socratic method, which has proven itself in the field of teaching the humanities, cannot be applied in an online format. Based on the results of the study, recommendations were made for the development of the blended learning format in social universities.