The opportunities of applying virtual reality technologies to the presentation of cultural events (musical concerts, city excursions, theatrical performances, and others) in virtual reality devices are described in this work. Challenges that appear during shooting video 360° and their solutions are analyzed. The experience of shooting more than 50 different videos is generalized. The opportunities of further development of practice described within the frames of the International Technology Cluster “Infocommunication and Optical Technologies in Culture and Arts” are analyzed. The example of realization interactivity in video 360° connected to the virtual reconstruction is described.