TY - CHAP

T1 - Teaching Methods and Syllabus Design in Business Strategy Courses

AU - Арай, Юлия Николаевна

AU - Верховская, Ольга Рафаиловна

AU - Клемина, Татьяна Николаевна

N1 - Aray, Y. N. Teaching Methods and Syllabus Design in Business Strategy Courses / Y. N. Aray, O. R. Verkhovskaya, T. N. Klemina // Modern Technologies for Teaching and Learning in Socio-Humanitarian Disciplines. - PA : IGI Global, 2019. - 163-184.

PY - 2019/1/30

Y1 - 2019/1/30

N2 - The chapter focuses on a problem that business schools all over the world face and which is connected with the necessity to include concepts and instruments of strategic management valuable for the managers into the syllabi of the courses. It is necessary to define the requirements and expectations of the managers for the syllabus development and methods of studying. The purpose of the study is to determine the existing conformity of strategic management course syllabus and the Russian managers' perceptions of sources of competitive advantage. During the empirical study, a survey of the students of the EMBA program has been conducted. The results of the analysis indicate that managers link the sources of competitive advantage with better position of the company in the external environment that leads to greater interest in learning strategic tools which are appropriate for its detecting. The findings raise serious challenges for strategic management teaching and put into question the usefulness of proactive development of competences in strategic management education.

AB - The chapter focuses on a problem that business schools all over the world face and which is connected with the necessity to include concepts and instruments of strategic management valuable for the managers into the syllabi of the courses. It is necessary to define the requirements and expectations of the managers for the syllabus development and methods of studying. The purpose of the study is to determine the existing conformity of strategic management course syllabus and the Russian managers' perceptions of sources of competitive advantage. During the empirical study, a survey of the students of the EMBA program has been conducted. The results of the analysis indicate that managers link the sources of competitive advantage with better position of the company in the external environment that leads to greater interest in learning strategic tools which are appropriate for its detecting. The findings raise serious challenges for strategic management teaching and put into question the usefulness of proactive development of competences in strategic management education.

KW - Teaching Methods

KW - Syllabus Design

KW - business strategies

UR - http://www.mendeley.com/research/teaching-methods-syllabus-design-business-strategy-courses

U2 - 10.4018/978-1-5225-7841-3.ch008

DO - 10.4018/978-1-5225-7841-3.ch008

M3 - Chapter

SN - 9781522578413

SP - 163

EP - 184

BT - Modern Technologies for Teaching and Learning in Socio-Humanitarian Disciplines

A2 - Darinskaia, Larisa

A2 - Molodtsova, Galina

ER -