TY - GEN

T1 - Strategic Management of Political Communications - The Communist Party of the Russian Federation Experience

AU - Korkonosenko, Sergey G.

AU - Khubetcova, Zalina F.

N1 - Korkonosenko, S. G, Khubetsova, Z. F. Elshenawi Dina M. and Vukovic Darko B. (Eds.). 2019 International Conference on Politics, Economics and Management (ICPEM 2019). Zhengzhou, China, from 2019-04-27 to 2019-04-28. Lecture Notes in Economics, Management and Social Sciences (LNEMSS), Vol.5. P. 51-55.

PY - 2019/5

Y1 - 2019/5

N2 - The paper considers the strategic management of political communications at theoretical level and at the level of practical activities. The current experience of the Communist Party of the Russian Federation is in research focus. The authors’ aim is to analyze how the party plans and organizes political communications, while the ideological environment has become unfavorable for the Russian communists. For this aim, the authors present in detail media resources of the party and evaluate its communicative activity as well as examine the advanced technologies usage for contacting the target audiences. The most difficulties for Russian communists consist in involving new generations in political dialogue and political interaction following.

AB - The paper considers the strategic management of political communications at theoretical level and at the level of practical activities. The current experience of the Communist Party of the Russian Federation is in research focus. The authors’ aim is to analyze how the party plans and organizes political communications, while the ideological environment has become unfavorable for the Russian communists. For this aim, the authors present in detail media resources of the party and evaluate its communicative activity as well as examine the advanced technologies usage for contacting the target audiences. The most difficulties for Russian communists consist in involving new generations in political dialogue and political interaction following.

KW - political communication, management, Communist Party of Russia, strategic planning, media

M3 - Conference contribution

SN - 9781989348000

T3 - Lecture Notes in Economics, Management and Social Sciences

SP - 51

EP - 55

BT - 2019 International Conference on Politics, Economics and Management (ICPEM 2019)

A2 - Elshenawi, Dina M.

A2 - Vukovic, Darko B.

PB - Clausius Scientific Press

T2 - 2019 International Conference on Politics, Economics and Management (ICPEM 2019)

Y2 - 27 April 2019 through 28 April 2019

ER -