This article explores a significant scientific problem and an actual issue of real politics, understanding the process and the specifics of the state identity politics. State identity politics is connected with symbolic politics and, in particular, the politics of historical memory. While much has been written on this topic, the lack of a reasonable unambiguous interpretation of such concepts as “state identity”, “national and state identity”, “civic identity” suggests that more can be said. This article provides information on the development of the theory of identity politics, describes the developmental directions of the concept of state identity politics, identifies the problems of constructing the basic matrix of state identity, identifies the problem areas for the formation of the political elite model of state identity, and discusses the hidden conflicting characteristics of state identity politics. The author focuses on developments on these issues of Russian political scientists. A separate point of discussion is the formation of state identity politics in the so-called "new" states, which have to use technologies including "post-truths" to prove the uniqueness and authenticity of the history of their states. The author believes that at present the financial, organizational and technical resources that a state uses to implement the identity politics are becoming the object of competition between various political forces and public opinion leaders from among civil activists. Attempts to create a unified model of state identity, which different layers of citizens would accept, is actually doomed to failure. This study was funded by RFBR and EISR; the research project № 19-011-31616 “State policy in the field of identity formation: conceptual foundations, technologies and prospects”.