TY - GEN

T1 - Social Representations about Reputation as the Company's Social Capital

AU - Gurieva, Svetlana D.

AU - Pochebut, Ludmila G.

AU - Chiker, Vera A.

AU - Yanicheva, Tatiana G.

PY - 2020

Y1 - 2020

N2 - This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. A meaningful and statistical analysis of the results based on the method "Unfinished sentences" allows us to formulate several statements. We found practical confirmation that the representation of reputation is perceived as honesty, credibility, openness, reliability, quality of products and services that is the core of company social capital. All the above is a confirmation of the existence of a strong internal corporate reputation management that studies the specifics of building reputation and creating positive social representations about the company. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.

AB - This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. A meaningful and statistical analysis of the results based on the method "Unfinished sentences" allows us to formulate several statements. We found practical confirmation that the representation of reputation is perceived as honesty, credibility, openness, reliability, quality of products and services that is the core of company social capital. All the above is a confirmation of the existence of a strong internal corporate reputation management that studies the specifics of building reputation and creating positive social representations about the company. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.

KW - Reputation

KW - social representation of reputation.component.

UR - https://www.atlantis-press.com/proceedings/ismge-19/125912480

UR - https://elibrary.ru/item.asp?id=42695368

M3 - Conference contribution

SN - 9789462527560

T3 - ASSEHR

SP - 267

EP - 271

BT - Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019)

A2 - Shamne, Nikolai L.

A2 - Malushko, Elena Yu.

A2 - Lizunkov, Vladislav G.

PB - Atlantis Press

T2 - I International Scientific Practical Conference “The Individual and Society in the Modern Geopolitical Environment”

Y2 - 23 May 2019 through 29 May 2019

ER -