Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Social Representations about Reputation as the Company's Social Capital. / Gurieva, Svetlana D.; Pochebut, Ludmila G. ; Chiker, Vera A. ; Yanicheva, Tatiana G.
Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019). ed. / Nikolai L. Shamne; Elena Yu. Malushko; Vladislav G. Lizunkov. Atlantis Press, 2020. p. 267-271 (ASSEHR; Vol. 331).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Social Representations about Reputation as the Company's Social Capital
AU - Gurieva, Svetlana D.
AU - Pochebut, Ludmila G.
AU - Chiker, Vera A.
AU - Yanicheva, Tatiana G.
PY - 2020
Y1 - 2020
N2 - This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. A meaningful and statistical analysis of the results based on the method "Unfinished sentences" allows us to formulate several statements. We found practical confirmation that the representation of reputation is perceived as honesty, credibility, openness, reliability, quality of products and services that is the core of company social capital. All the above is a confirmation of the existence of a strong internal corporate reputation management that studies the specifics of building reputation and creating positive social representations about the company. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.
AB - This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. A meaningful and statistical analysis of the results based on the method "Unfinished sentences" allows us to formulate several statements. We found practical confirmation that the representation of reputation is perceived as honesty, credibility, openness, reliability, quality of products and services that is the core of company social capital. All the above is a confirmation of the existence of a strong internal corporate reputation management that studies the specifics of building reputation and creating positive social representations about the company. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.
KW - Reputation
KW - social representation of reputation.component.
UR - https://www.atlantis-press.com/proceedings/ismge-19/125912480
UR - https://elibrary.ru/item.asp?id=42695368
M3 - Conference contribution
SN - 9789462527560
T3 - ASSEHR
SP - 267
EP - 271
BT - Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019)
A2 - Shamne, Nikolai L.
A2 - Malushko, Elena Yu.
A2 - Lizunkov, Vladislav G.
PB - Atlantis Press
T2 - I International Scientific Practical Conference “The Individual and Society in the Modern Geopolitical Environment”
Y2 - 23 May 2019 through 29 May 2019
ER -
ID: 45809083