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Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. / Balakhonskaya, L.V.; Zhuravleva, N.N.; Gladchenko, I.A.; Beresneva, I.V.

Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Том 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. стр. 7-11.

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование

Harvard

Balakhonskaya, LV, Zhuravleva, NN, Gladchenko, IA & Beresneva, IV 2018, Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. в Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Том. 2018-January, Institute of Electrical and Electronics Engineers Inc., стр. 7-11, 2018 IEEE Communication Strategies in Digital Society Workshop (2018 ComSDS), St. Petersburg, Российская Федерация, 11/04/18. https://doi.org/10.1109/COMSDS.2018.8354953

APA

Balakhonskaya, L. V., Zhuravleva, N. N., Gladchenko, I. A., & Beresneva, I. V. (2018). Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. в Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 (Том 2018-January, стр. 7-11). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/COMSDS.2018.8354953

Vancouver

Balakhonskaya LV, Zhuravleva NN, Gladchenko IA, Beresneva IV. Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. в Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Том 2018-January. Institute of Electrical and Electronics Engineers Inc. 2018. стр. 7-11 https://doi.org/10.1109/COMSDS.2018.8354953

Author

Balakhonskaya, L.V. ; Zhuravleva, N.N. ; Gladchenko, I.A. ; Beresneva, I.V. / Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Том 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. стр. 7-11

BibTeX

@inproceedings{ff56eea47ae04136a99efb34811774a3,
title = "Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period",
abstract = "This article deals with the study of myths in political communication and level's specification of mythological impact on political image construction. The authors propose to distinguish {"}internal mythologization{"} when a politician with a team are considered to be a source of mythmaking, and {"}external mythologization{"} initiated by non-affiliated representatives of different socialgroups. It is concerned with {"}internal mythologization{"} as a communicative strategy for constructing a politician's image during election period and analyses the representation features of four main political myths(social ideal, enemy, identity community and hero-saviour) in communication of one of the new leaders of Russia's political agenda and the Communist Party's candidate for the 2018 presidential election Pavel Grudinin. Much attention is given to the identification of verbal and visual means, through which these political myths are explicated in election videos, as well as the definition of emotional-evaluative connotations that can influence the construction of political image.",
keywords = "communicative strategy, digital environment, election campaign, external mythologization, internal mythologization, mythmaking, Pavel Grudinin, political image, political myth, YouTube channel",
author = "L.V. Balakhonskaya and N.N. Zhuravleva and I.A. Gladchenko and I.V. Beresneva",
note = "Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period Balakhonskaya, L. V., Zhuravleva, N. N., Gladchenko, I. A. & Beresneva, I. V., 4 мая 2018, Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Institute of Electrical and Electronics Engineers Inc., Том 2018-January. стр. 7-11 5 стр.; 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 ; Conference date: 11-04-2018 Through 11-04-2018",
year = "2018",
month = may,
day = "4",
doi = "10.1109/COMSDS.2018.8354953",
language = "English",
volume = "2018-January",
pages = "7--11",
booktitle = "Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
address = "United States",

}

RIS

TY - GEN

T1 - Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period

AU - Balakhonskaya, L.V.

AU - Zhuravleva, N.N.

AU - Gladchenko, I.A.

AU - Beresneva, I.V.

N1 - Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period Balakhonskaya, L. V., Zhuravleva, N. N., Gladchenko, I. A. & Beresneva, I. V., 4 мая 2018, Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. Institute of Electrical and Electronics Engineers Inc., Том 2018-January. стр. 7-11 5 стр.

PY - 2018/5/4

Y1 - 2018/5/4

N2 - This article deals with the study of myths in political communication and level's specification of mythological impact on political image construction. The authors propose to distinguish "internal mythologization" when a politician with a team are considered to be a source of mythmaking, and "external mythologization" initiated by non-affiliated representatives of different socialgroups. It is concerned with "internal mythologization" as a communicative strategy for constructing a politician's image during election period and analyses the representation features of four main political myths(social ideal, enemy, identity community and hero-saviour) in communication of one of the new leaders of Russia's political agenda and the Communist Party's candidate for the 2018 presidential election Pavel Grudinin. Much attention is given to the identification of verbal and visual means, through which these political myths are explicated in election videos, as well as the definition of emotional-evaluative connotations that can influence the construction of political image.

AB - This article deals with the study of myths in political communication and level's specification of mythological impact on political image construction. The authors propose to distinguish "internal mythologization" when a politician with a team are considered to be a source of mythmaking, and "external mythologization" initiated by non-affiliated representatives of different socialgroups. It is concerned with "internal mythologization" as a communicative strategy for constructing a politician's image during election period and analyses the representation features of four main political myths(social ideal, enemy, identity community and hero-saviour) in communication of one of the new leaders of Russia's political agenda and the Communist Party's candidate for the 2018 presidential election Pavel Grudinin. Much attention is given to the identification of verbal and visual means, through which these political myths are explicated in election videos, as well as the definition of emotional-evaluative connotations that can influence the construction of political image.

KW - communicative strategy

KW - digital environment

KW - election campaign

KW - external mythologization

KW - internal mythologization

KW - mythmaking

KW - Pavel Grudinin

KW - political image

KW - political myth

KW - YouTube channel

UR - http://www.scopus.com/inward/record.url?scp=85050795084&partnerID=8YFLogxK

U2 - 10.1109/COMSDS.2018.8354953

DO - 10.1109/COMSDS.2018.8354953

M3 - Conference contribution

AN - SCOPUS:85050795084

VL - 2018-January

SP - 7

EP - 11

BT - Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018

Y2 - 11 April 2018 through 11 April 2018

ER -

ID: 32868238