Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication. / Smoliarova, Anna; Taranova, Yuliya; Vagaitceva, Marianna.
Digital Transformation and Global Society : 6th International Conference, DTGS 2021, Revised Selected Papers. ред. / Daniel A. Alexandrov; Andrei V. Chugunov. Springer Nature, 2022. стр. 389-402 (Communications in Computer and Information Science; Том 1503 ).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Participation of Transnational Migrants in the Formation of the Host Country Image Through Mass Self-communication
AU - Smoliarova, Anna
AU - Taranova, Yuliya
AU - Vagaitceva, Marianna
N1 - Conference code: 6
PY - 2022
Y1 - 2022
N2 - This exploratory study focuses on the role of transnational migrants as stakeholders in the process of shaping the image of a place, in particular, the host country. We studied the content created by 10 Russian-speaking Instagram bloggers with migration background residing on different continents. Through the content-analysis of 441 posts published in 2018, we have found that Russian-speaking Instagram bloggers addressing global Russophone audiences paid a significant amount of attention to the dissemination of information about the host country. They covered several aspects of host country image, including climate and geography, history and culture, security and stability, representatives of the host society, and general quality of life in the host country. While the three first categories received almost exclusively positive evaluations, the last ones, rooted in the personal daily experience represent a more diverse and complex picture. Both the bloggers and their audiences form a story about the host countries, which, in turn, forms the mediated image of the countries in the minds of the audience.
AB - This exploratory study focuses on the role of transnational migrants as stakeholders in the process of shaping the image of a place, in particular, the host country. We studied the content created by 10 Russian-speaking Instagram bloggers with migration background residing on different continents. Through the content-analysis of 441 posts published in 2018, we have found that Russian-speaking Instagram bloggers addressing global Russophone audiences paid a significant amount of attention to the dissemination of information about the host country. They covered several aspects of host country image, including climate and geography, history and culture, security and stability, representatives of the host society, and general quality of life in the host country. While the three first categories received almost exclusively positive evaluations, the last ones, rooted in the personal daily experience represent a more diverse and complex picture. Both the bloggers and their audiences form a story about the host countries, which, in turn, forms the mediated image of the countries in the minds of the audience.
KW - Branding and image-making
KW - Mass self-communication
KW - Place marketing
KW - Russophone bloggers
KW - Social media
KW - Stakeholders
KW - Transnational migrants
UR - http://www.scopus.com/inward/record.url?scp=85124672570&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/d8d3b8f1-d3ca-3a1f-ba10-51a6e46d95b8/
U2 - 10.1007/978-3-030-93715-7_28
DO - 10.1007/978-3-030-93715-7_28
M3 - Conference contribution
AN - SCOPUS:85124672570
SN - 9783030937140
T3 - Communications in Computer and Information Science
SP - 389
EP - 402
BT - Digital Transformation and Global Society
A2 - Alexandrov, Daniel A.
A2 - Chugunov, Andrei V.
PB - Springer Nature
T2 - 6th International Conference on Digital Transformation and Global Society, DTGS 2021
Y2 - 23 June 2021 through 25 June 2021
ER -
ID: 95614210