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New power relations in the digital attention economy as a challenge to place and city branding. / Gavra, Dmitry P. .

Connect-Universum – 2018: сборник материалов IV Международной трансдисциплинарной научно-практической WEB-конференции. Томск : Национальный исследовательский Томский государственный университет, 2019. стр. 79-84.

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование

Harvard

Gavra, DP 2019, New power relations in the digital attention economy as a challenge to place and city branding. в Connect-Universum – 2018: сборник материалов IV Международной трансдисциплинарной научно-практической WEB-конференции. Национальный исследовательский Томский государственный университет, Томск, стр. 79-84, Четвертая Международная трансдисциплинарная научно-практическая WEB-конференция
«Connect-Universum - 2018», Томск, Российская Федерация, 29/11/18.

APA

Gavra, D. P. (2019). New power relations in the digital attention economy as a challenge to place and city branding. в Connect-Universum – 2018: сборник материалов IV Международной трансдисциплинарной научно-практической WEB-конференции (стр. 79-84). Национальный исследовательский Томский государственный университет.

Vancouver

Gavra DP. New power relations in the digital attention economy as a challenge to place and city branding. в Connect-Universum – 2018: сборник материалов IV Международной трансдисциплинарной научно-практической WEB-конференции. Томск: Национальный исследовательский Томский государственный университет. 2019. стр. 79-84

Author

Gavra, Dmitry P. . / New power relations in the digital attention economy as a challenge to place and city branding. Connect-Universum – 2018: сборник материалов IV Международной трансдисциплинарной научно-практической WEB-конференции. Томск : Национальный исследовательский Томский государственный университет, 2019. стр. 79-84

BibTeX

@inproceedings{9d67c0cc96ae43b0a2c8746d65add00f,
title = "New power relations in the digital attention economy as a challenge to place and city branding",
abstract = "The paper examines the factors changing the global paradigm of competition between places and cities in the information and networked society. Three groups of factors are determined: (1) the transformation of the global paradigm of civilization confrontation, (2) glocalization in all many-valued inconsistenciesof this process, and finally (3) the digital-interactive revolution and the Web-generated social. The second part of the presentation is devoted to the challenges posed by the digital transformation of social structures for place marketing and city branding. Based on the concepts of economics of attention and critical digitalism, the author shows how the network environment changes the communicative practices of the place. A structural model of new power digital actors for a megacity / region is proposed. This includes traffic monopolists, network elites and network brands. The possible directions of communication logistics of a place in interrelation with these actors of network power practices are shown.",
keywords = "place branding, city marketing, communicative logistics, critical internet studies, political elites, digital elite, digital society, attention economy",
author = "Gavra, {Dmitry P.}",
year = "2019",
month = nov,
language = "English",
isbn = "978-5-94621-859-7",
pages = "79--84",
booktitle = "Connect-Universum – 2018",
publisher = "Национальный исследовательский Томский государственный университет",
address = "Russian Federation",
note = "null ; Conference date: 29-11-2018 Through 30-11-2018",
url = "http://connect-universum.tsu.ru/blog/news_ru/1242.html",

}

RIS

TY - GEN

T1 - New power relations in the digital attention economy as a challenge to place and city branding

AU - Gavra, Dmitry P.

N1 - Conference code: 4

PY - 2019/11

Y1 - 2019/11

N2 - The paper examines the factors changing the global paradigm of competition between places and cities in the information and networked society. Three groups of factors are determined: (1) the transformation of the global paradigm of civilization confrontation, (2) glocalization in all many-valued inconsistenciesof this process, and finally (3) the digital-interactive revolution and the Web-generated social. The second part of the presentation is devoted to the challenges posed by the digital transformation of social structures for place marketing and city branding. Based on the concepts of economics of attention and critical digitalism, the author shows how the network environment changes the communicative practices of the place. A structural model of new power digital actors for a megacity / region is proposed. This includes traffic monopolists, network elites and network brands. The possible directions of communication logistics of a place in interrelation with these actors of network power practices are shown.

AB - The paper examines the factors changing the global paradigm of competition between places and cities in the information and networked society. Three groups of factors are determined: (1) the transformation of the global paradigm of civilization confrontation, (2) glocalization in all many-valued inconsistenciesof this process, and finally (3) the digital-interactive revolution and the Web-generated social. The second part of the presentation is devoted to the challenges posed by the digital transformation of social structures for place marketing and city branding. Based on the concepts of economics of attention and critical digitalism, the author shows how the network environment changes the communicative practices of the place. A structural model of new power digital actors for a megacity / region is proposed. This includes traffic monopolists, network elites and network brands. The possible directions of communication logistics of a place in interrelation with these actors of network power practices are shown.

KW - place branding

KW - city marketing

KW - communicative logistics

KW - critical internet studies

KW - political elites

KW - digital elite

KW - digital society

KW - attention economy

UR - http://connect-universum.tsu.ru/doc/Connect-Universum_2018_Materials.pdf

M3 - Conference contribution

SN - 978-5-94621-859-7

SP - 79

EP - 84

BT - Connect-Universum – 2018

PB - Национальный исследовательский Томский государственный университет

CY - Томск

Y2 - 29 November 2018 through 30 November 2018

ER -

ID: 49195708