TY - GEN

T1 - Navigation or layout? Elements of web design and their combination on high-rank pages of university web portals

AU - Bodrunova , S. S.

AU - Sergeev, S.L.

AU - Blekanov, I.S.

AU - Yakunin, A.S.

N1 - Conference code: 6

PY - 2019/8

Y1 - 2019/8

N2 - Today’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the structure of 23 most popular university web portals, basing on indices for webpage usability (U-index) and portal navigation (N-index) developed and pre-tested separately on previous stages of our research. Our results show that classic patterns of web design, such as the F-pattern in page layout and two-frame menu structure, are characteristic for most of the sampled pages. Also, we show that the pages ranked high by betweenness centrality mostly have U-index close to 0.5, while their N-index is high. This combination ensures the leading positions of these pages within the portal graph.

AB - Today’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the structure of 23 most popular university web portals, basing on indices for webpage usability (U-index) and portal navigation (N-index) developed and pre-tested separately on previous stages of our research. Our results show that classic patterns of web design, such as the F-pattern in page layout and two-frame menu structure, are characteristic for most of the sampled pages. Also, we show that the pages ranked high by betweenness centrality mostly have U-index close to 0.5, while their N-index is high. This combination ensures the leading positions of these pages within the portal graph.

KW - HCI

KW - web design

KW - webpage layout

KW - website navigation

KW - menu design

KW - U-index

KW - N-index

KW - F-pattern

KW - web graph

UR - https://sgemsocial.org/index.php/conference-topics/jresearch?view=publication&task=show&id=4406

UR - https://www.elibrary.ru/item.asp?id=42554348

M3 - Conference contribution

SN - 9786197408959

VL - 6

T3 - SWS International Scientific Conference on Social Sciences - ISCSS

SP - 241

EP - 248

BT - 6th SWS International Scientific Conference on Social Sciences 2019

PB - STEF92 Technology Ltd.

CY - Sofia, Bulgaria

T2 - 6th SWS International Scientific Conference on Social Sciences 2019

Y2 - 26 August 2019 through 1 September 2019

ER -