TY - JOUR

T1 - Method for assessing effectiveness of company digital transformation: Integrated approach

AU - Kuntsman, Alexander

AU - Arenkov, Igor Anatolevich

N1 - Alexander KUNTSMAN and Igor Anatolevich ARENKOV (2019)," Method for Assessing Effectiveness of Company Digital Transformation: Integrated approach", IBIMA Business Review, Vol. 2019 (2019), Article ID 334457, DOI: 10.5171/2019.334457

PY - 2019

Y1 - 2019

N2 - The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.

AB - The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.

KW - Digital economy

KW - Efficiency of digital transformation

KW - Qualitative approach

KW - Quantitative approach

UR - http://www.scopus.com/inward/record.url?scp=85071468087&partnerID=8YFLogxK

U2 - 10.5171/2019.334457

DO - 10.5171/2019.334457

M3 - Article

VL - 2019

JO - IBIMA Business Review

JF - IBIMA Business Review

SN - 1947-3788

M1 - 334457

ER -