TY - JOUR

T1 - Media Text Of A City Online Newspaper: Functional Capabilities

AU - Barashkina, Elena

AU - Virovtseva, Ekaterina

AU - Maslenkova, Natalia

N1 - MEDIA TEXT OF A CITY ONLINE NEWSPAPER: FUNCTIONAL CAPABILITIES [Медиа-текст городской интернет-газеты: функциональные возможности ]// The European Proceedings of Social & Behavioural Sciences (EpSBS, ISSN: 2357-1330). 2019. No: 60. С. 515-523. https://doi.org/10.15405/epsbs.2019.08.02.60

PY - 2019/8/7

Y1 - 2019/8/7

N2 - The purpose of the study is to identify new media text functions under a situation of communication condition global changes, when one and the same message of the city’s Internet newspaper’s website turns out to be both a formal capture of the event, transmitting news, and a polyfunctional text that responds to various requests from the audience. First of all, the request for a safe image of the place in which they live, which forms the ideas of contemporary reality, affecting the value system and worldview. Secondly, that responds to the request of an organized territorial identity of a reader. The functional of the media text in the digital environment is analyzed on the example of the content of the Samara periodical Big Village and the Saint-Petersburg Paper. The public and professional recognition of the periodicals allows stating them as successful and typical examples of urban Internet newspapers and, on their example, to display the features of this publications type. The main method of analysis is structural-functional. The authors explore the structure of the urban Internet newspaper and its functional paradigm to identify the relationship of the compositional model of the publication and its texts with the behavior of the reader. Multimedia technologies allow to build the model as a complex multi-level structure: atomized, due to its presence on various Internet sites, on social networks, and at the same time networkizated. Networkization (according to Bolz) appears as a given route of the reader's behavior, the degree of immersion in the text, chosen by the reader himself. The authors conclude that modern media text, with a clear matrix structure, performs not so much an informational, but as a function of cartographic behavior of a reader

AB - The purpose of the study is to identify new media text functions under a situation of communication condition global changes, when one and the same message of the city’s Internet newspaper’s website turns out to be both a formal capture of the event, transmitting news, and a polyfunctional text that responds to various requests from the audience. First of all, the request for a safe image of the place in which they live, which forms the ideas of contemporary reality, affecting the value system and worldview. Secondly, that responds to the request of an organized territorial identity of a reader. The functional of the media text in the digital environment is analyzed on the example of the content of the Samara periodical Big Village and the Saint-Petersburg Paper. The public and professional recognition of the periodicals allows stating them as successful and typical examples of urban Internet newspapers and, on their example, to display the features of this publications type. The main method of analysis is structural-functional. The authors explore the structure of the urban Internet newspaper and its functional paradigm to identify the relationship of the compositional model of the publication and its texts with the behavior of the reader. Multimedia technologies allow to build the model as a complex multi-level structure: atomized, due to its presence on various Internet sites, on social networks, and at the same time networkizated. Networkization (according to Bolz) appears as a given route of the reader's behavior, the degree of immersion in the text, chosen by the reader himself. The authors conclude that modern media text, with a clear matrix structure, performs not so much an informational, but as a function of cartographic behavior of a reader

KW - text, city online newspaper, cartography, networkization, polyfunctionality

KW - Media text

KW - city online newspaper

KW - cartography

KW - networkization

KW - polyfunctionality

UR - https://www.futureacademy.org.uk/publication/EpSBS/IIIPMMIS2019/page-3

UR - https://www.researchgate.net/publication/335024197_Media_Text_Of_A_City_Online_Newspaper_Functional_Capabilities

UR - http://www.mendeley.com/research/media-text-city-online-newspaper-functional-capabilities

U2 - https://doi.org/10.15405/epsbs.2019.08.02.60

DO - https://doi.org/10.15405/epsbs.2019.08.02.60

M3 - Article

VL - LXVI

SP - 515

EP - 523

JO - The European Proceedings of Social & Behavioural Sciences

JF - The European Proceedings of Social & Behavioural Sciences

SN - 2357-1330

M1 - 60

T2 - III PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems"

Y2 - 28 March 2019 through 29 March 2019

ER -