TY - GEN

T1 - How to Measure the Digital Diplomacy Efficiency

T2 - 1st International Conference on Digital Transformation and Global Society (DTGS)

AU - Bolgov, R.

AU - Bogdanovich, S.

AU - Yag’ya, V.

AU - Ermolina, M.

PY - 2016

Y1 - 2016

N2 - The purpose of research is to identify the challenges and opportunities of government’s digital diplomacy effectiveness assessment. The authors review the up-to-date studies of digital diplomacy effectiveness assessment, generalize the international experience in the evaluation and practical implementation of digital diplomacy, as well as develop the proposals on indicators and criteria of digital diplomacy effectiveness assessment. The authors consider the effectiveness of digital diplomacy on three different levels: the level of information delivered to foreign audience, the level of influence, and the level of interaction with the foreign audience. The authors find out that foreign policy strategies of leading powers do not contain references to the criteria for digital diplomacy effectiveness, with the exception of the United States. Therefore, the authors have attempted to develop such criteria and constraints that need to be discussed.

AB - The purpose of research is to identify the challenges and opportunities of government’s digital diplomacy effectiveness assessment. The authors review the up-to-date studies of digital diplomacy effectiveness assessment, generalize the international experience in the evaluation and practical implementation of digital diplomacy, as well as develop the proposals on indicators and criteria of digital diplomacy effectiveness assessment. The authors consider the effectiveness of digital diplomacy on three different levels: the level of information delivered to foreign audience, the level of influence, and the level of interaction with the foreign audience. The authors find out that foreign policy strategies of leading powers do not contain references to the criteria for digital diplomacy effectiveness, with the exception of the United States. Therefore, the authors have attempted to develop such criteria and constraints that need to be discussed.

KW - Social Media

KW - Digital Diplomacy

KW - Influence on Audience

KW - Effectiveness Assessment

KW - Evaluation.

U2 - 10.1007/978-3-319-49700-6_18

DO - 10.1007/978-3-319-49700-6_18

M3 - Conference contribution

SN - 978-3-319-49699-3

T3 - Communications in Computer and Information Science

SP - 180

EP - 188

BT - 1st International Conference on Digital Transformation and Global Society, DTGS 2016

A2 - Chugunov, AV

A2 - Bolgov, R

A2 - Kabanov, Y

A2 - Kampis, G

A2 - Wimmer, M

PB - Springer Nature

Y2 - 21 June 2016 through 23 June 2016

ER -