Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
How to Measure the Digital Diplomacy Efficiency : Problems and Constraints. / Bolgov, R.; Bogdanovich, S.; Yag’ya, V.; Ermolina, M.
1st International Conference on Digital Transformation and Global Society, DTGS 2016. ed. / AV Chugunov; R Bolgov; Y Kabanov; G Kampis; M Wimmer. Springer Nature, 2016. p. 180-188 (Communications in Computer and Information Science; Vol. 674).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - How to Measure the Digital Diplomacy Efficiency
T2 - 1st International Conference on Digital Transformation and Global Society, DTGS 2016
AU - Bolgov, R.
AU - Bogdanovich, S.
AU - Yag’ya, V.
AU - Ermolina, M.
PY - 2016
Y1 - 2016
N2 - The purpose of research is to identify the challenges and opportunities of government’s digital diplomacy effectiveness assessment. The authors review the up-to-date studies of digital diplomacy effectiveness assessment, generalize the international experience in the evaluation and practical implementation of digital diplomacy, as well as develop the proposals on indicators and criteria of digital diplomacy effectiveness assessment. The authors consider the effectiveness of digital diplomacy on three different levels: the level of information delivered to foreign audience, the level of influence, and the level of interaction with the foreign audience. The authors find out that foreign policy strategies of leading powers do not contain references to the criteria for digital diplomacy effectiveness, with the exception of the United States. Therefore, the authors have attempted to develop such criteria and constraints that need to be discussed.
AB - The purpose of research is to identify the challenges and opportunities of government’s digital diplomacy effectiveness assessment. The authors review the up-to-date studies of digital diplomacy effectiveness assessment, generalize the international experience in the evaluation and practical implementation of digital diplomacy, as well as develop the proposals on indicators and criteria of digital diplomacy effectiveness assessment. The authors consider the effectiveness of digital diplomacy on three different levels: the level of information delivered to foreign audience, the level of influence, and the level of interaction with the foreign audience. The authors find out that foreign policy strategies of leading powers do not contain references to the criteria for digital diplomacy effectiveness, with the exception of the United States. Therefore, the authors have attempted to develop such criteria and constraints that need to be discussed.
KW - Social Media
KW - Digital Diplomacy
KW - Influence on Audience
KW - Effectiveness Assessment
KW - Evaluation.
U2 - 10.1007/978-3-319-49700-6_18
DO - 10.1007/978-3-319-49700-6_18
M3 - Conference contribution
SN - 978-3-319-49699-3
T3 - Communications in Computer and Information Science
SP - 180
EP - 188
BT - 1st International Conference on Digital Transformation and Global Society, DTGS 2016
A2 - Chugunov, AV
A2 - Bolgov, R
A2 - Kabanov, Y
A2 - Kampis, G
A2 - Wimmer, M
PB - Springer Nature
Y2 - 22 June 2016 through 24 June 2016
ER -
ID: 37838349