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How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level : Qualitative Insights from the Russian Market. / Gogua, Megi; Rebiazina, Vera; Smirnova, Maria.

DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021. ред. / Daniel A. Alexandrov; Andrei V. Chugunov; Yury Kabanov; Olessia Koltsova; Ilya Musabirov; Sergei Pashakhin; Alexander V. Boukhanovsky; Andrei V. Chugunov. Springer Nature, 2022. стр. 477-490 (Communications in Computer and Information Science; Том 1503).

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование

Harvard

Gogua, M, Rebiazina, V & Smirnova, M 2022, How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market. в DA Alexandrov, AV Chugunov, Y Kabanov, O Koltsova, I Musabirov, S Pashakhin, AV Boukhanovsky & AV Chugunov (ред.), DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021. Communications in Computer and Information Science, Том. 1503, Springer Nature, стр. 477-490, Digital Transformation of Global Societies 2021, Virtual, Online, Российская Федерация, 23/06/21. https://doi.org/10.1007/978-3-030-93715-7_34

APA

Gogua, M., Rebiazina, V., & Smirnova, M. (2022). How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market. в D. A. Alexandrov, A. V. Chugunov, Y. Kabanov, O. Koltsova, I. Musabirov, S. Pashakhin, A. V. Boukhanovsky, & A. V. Chugunov (Ред.), DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021 (стр. 477-490). (Communications in Computer and Information Science; Том 1503). Springer Nature. https://doi.org/10.1007/978-3-030-93715-7_34

Vancouver

Gogua M, Rebiazina V, Smirnova M. How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market. в Alexandrov DA, Chugunov AV, Kabanov Y, Koltsova O, Musabirov I, Pashakhin S, Boukhanovsky AV, Chugunov AV, Редакторы, DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021. Springer Nature. 2022. стр. 477-490. (Communications in Computer and Information Science). https://doi.org/10.1007/978-3-030-93715-7_34

Author

Gogua, Megi ; Rebiazina, Vera ; Smirnova, Maria. / How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level : Qualitative Insights from the Russian Market. DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021. Редактор / Daniel A. Alexandrov ; Andrei V. Chugunov ; Yury Kabanov ; Olessia Koltsova ; Ilya Musabirov ; Sergei Pashakhin ; Alexander V. Boukhanovsky ; Andrei V. Chugunov. Springer Nature, 2022. стр. 477-490 (Communications in Computer and Information Science).

BibTeX

@inproceedings{67b3cff3881d4bde869b53231d31a7ef,
title = "How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market",
abstract = "Due to markets{\textquoteright} digitalization, both consumers and businesses are increasingly involved in e-commerce activities throughout the globe. Current study aims to investigate what drives and what limits firms{\textquoteright} integration into e-commerce activities with the focus on comparison of pre-, during and post-pandemic foci by the firms in Russian emerging market. The study is based on insights from qualitative interviews of firms{\textquoteright} representatives, collected in 2016 and 2021. Based on comparison of interview{\textquoteright}s insights and content analysis, we identified the influencing factors from the firms{\textquoteright} perspective, further we also introduced potential consequences of the pandemic based on the respondents{\textquoteright} replies. One contribution of this study is to identify the limiting and the driving factors that are specific for the Russian e-commerce market. Besides, we discover some factors that can supplement the current frameworks for structuring the limiting and the driving factors of the e-commerce market. In addition to that, based on the theoretical and empirical research conducted, we can state that the factors influencing e-commerce five years ago and now are evolving rapidly and may lead to more prominent changes.",
keywords = "E-commerce, E-commerce potential, Emerging markets, Russia, The COVID-19 pandemic, BARRIERS, ADOPTION",
author = "Megi Gogua and Vera Rebiazina and Maria Smirnova",
note = "Publisher Copyright: {\textcopyright} 2022, Springer Nature Switzerland AG.; 6th International Conference on Digital Transformation and Global Society, DTGS 2021, DTGS 2021 ; Conference date: 23-06-2021 Through 25-06-2021",
year = "2022",
doi = "10.1007/978-3-030-93715-7_34",
language = "English",
isbn = "9783030937140",
series = "Communications in Computer and Information Science",
publisher = "Springer Nature",
pages = "477--490",
editor = "Alexandrov, {Daniel A.} and Chugunov, {Andrei V.} and Yury Kabanov and Olessia Koltsova and Ilya Musabirov and Sergei Pashakhin and Boukhanovsky, {Alexander V.} and Chugunov, {Andrei V.}",
booktitle = "DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021",
address = "Germany",
url = "http://dtgs-conference.org, http://dtgs-conference.org/",

}

RIS

TY - GEN

T1 - How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level

T2 - 6th International Conference on Digital Transformation and Global Society, DTGS 2021

AU - Gogua, Megi

AU - Rebiazina, Vera

AU - Smirnova, Maria

N1 - Conference code: 6

PY - 2022

Y1 - 2022

N2 - Due to markets’ digitalization, both consumers and businesses are increasingly involved in e-commerce activities throughout the globe. Current study aims to investigate what drives and what limits firms’ integration into e-commerce activities with the focus on comparison of pre-, during and post-pandemic foci by the firms in Russian emerging market. The study is based on insights from qualitative interviews of firms’ representatives, collected in 2016 and 2021. Based on comparison of interview’s insights and content analysis, we identified the influencing factors from the firms’ perspective, further we also introduced potential consequences of the pandemic based on the respondents’ replies. One contribution of this study is to identify the limiting and the driving factors that are specific for the Russian e-commerce market. Besides, we discover some factors that can supplement the current frameworks for structuring the limiting and the driving factors of the e-commerce market. In addition to that, based on the theoretical and empirical research conducted, we can state that the factors influencing e-commerce five years ago and now are evolving rapidly and may lead to more prominent changes.

AB - Due to markets’ digitalization, both consumers and businesses are increasingly involved in e-commerce activities throughout the globe. Current study aims to investigate what drives and what limits firms’ integration into e-commerce activities with the focus on comparison of pre-, during and post-pandemic foci by the firms in Russian emerging market. The study is based on insights from qualitative interviews of firms’ representatives, collected in 2016 and 2021. Based on comparison of interview’s insights and content analysis, we identified the influencing factors from the firms’ perspective, further we also introduced potential consequences of the pandemic based on the respondents’ replies. One contribution of this study is to identify the limiting and the driving factors that are specific for the Russian e-commerce market. Besides, we discover some factors that can supplement the current frameworks for structuring the limiting and the driving factors of the e-commerce market. In addition to that, based on the theoretical and empirical research conducted, we can state that the factors influencing e-commerce five years ago and now are evolving rapidly and may lead to more prominent changes.

KW - E-commerce

KW - E-commerce potential

KW - Emerging markets

KW - Russia

KW - The COVID-19 pandemic

KW - BARRIERS

KW - ADOPTION

UR - http://www.scopus.com/inward/record.url?scp=85124662088&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/e49dba47-7865-39ec-9cc0-594c93374761/

U2 - 10.1007/978-3-030-93715-7_34

DO - 10.1007/978-3-030-93715-7_34

M3 - Conference contribution

AN - SCOPUS:85124662088

SN - 9783030937140

T3 - Communications in Computer and Information Science

SP - 477

EP - 490

BT - DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021

A2 - Alexandrov, Daniel A.

A2 - Chugunov, Andrei V.

A2 - Kabanov, Yury

A2 - Koltsova, Olessia

A2 - Musabirov, Ilya

A2 - Pashakhin, Sergei

A2 - Boukhanovsky, Alexander V.

A2 - Chugunov, Andrei V.

PB - Springer Nature

Y2 - 23 June 2021 through 25 June 2021

ER -

ID: 93000513