DOI

Technological progress has contributed to the emergence of a digital mediacommunication environment, in which the structure of communication connections and interactions of its actors is being transformed. First, the production process, which involves the creation of media content in a certain way, as well as the practices of its storage, distribution and promotion, is subject to transformation. Secondly, we are talking about the resource potential and opportunities of the actors of mediacommunication interaction to realize their own goals by entering into communication. Network models of digital mediacommunication in the convergent media environment have actualized the research framework of media content distribution and production, as well as the resource potential of its perception by the audience in the context of the theory of transmedia communication, with its inherent character of interdiscursiveness and intermediality. But transmedia communication is carried out within a certain limit of digital technologies, which is provided by the modern technological development of the mediacommunication environment. Therefore, in the article the author makes an attempt to consider not only the technological capabilities of various platforms in the digital mediacommunication environment as a prerequisite for the emergence of transmedia communication. In the article the author describes the semiotic potential of media platforms, which are structural elements of the process of transmedia communications.
Язык оригиналаанглийский
Название основной публикацииCommunication Strategies in Digital Society Seminar 2025, ComSDS 2025: Proceedings
ИздательInstitute of Electrical and Electronics Engineers Inc.
Страницы103-106
Число страниц4
ISBN (печатное издание)9798331536121
DOI
СостояниеОпубликовано - 9 апр 2025
СобытиеCommunication Strategies in Digital Society Seminar 2025 (ComSDS 2025) - Saint Petersburg Electrotechnical University «LETI» (ETU “LETI”), St. Petersburg, Российская Федерация
Продолжительность: 9 апр 20259 апр 2025
https://easychair.org/cfp/2025comsds
https://drive.google.com/drive/folders/1hImYSkebp5ugBklo8gJcytwWUPg9F5ty

конференция

конференцияCommunication Strategies in Digital Society Seminar 2025 (ComSDS 2025)
Сокращенное названиеComSDS 2025
Страна/TерриторияРоссийская Федерация
ГородSt. Petersburg
Период9/04/259/04/25
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