The era of digitization and post-literacy has changed many aspects of our life. This paper investigates into edutainment and infotainment as an approach to the instructional design of an English course for university students or adult learners, including distance learning. Apart from a brief history of edutainment and infotainment, the research attempts to realize the nature of edutainment, specify the concept, and point out its advantages and disadvantages. The article describes some instruments of edutainment and infotainment that can improve e-learning English. The findings may be interesting for the faculty engaged in synchronous and asynchronous e-learning and instructional designers creating online courses.