This paper is devoted to economic relations transformation under the influence of digital transformation, the recent socio-economic trends and the overall crisis of the free market system. Recently researchers have shown an increased interest in changes of commodity-money relations, expansion of pseudo-market relations, de-commercialization and, vice versa, hyper-commercialization, that spreads out to cover new markets globally. By authors opinion economic relations are in the process of transformation that ultimately will lead to sufficient decrease of for-profit organizations and period of non–profit organizations flourishing. Digital transformation even now creates major challenges for current commodity-money relations. Excessive abundance of available information distort the market functioning and create obstacles for the productive forces development. Pseudo-market relations have become increasingly common especially in the spheres of culture, art and sport. Under these circumstances during the forthcoming long period of digital transformation the increasing importance has to be given to the moral aspects of economic relations, and these problems could not be any more ignored by governments.