TY - GEN

T1 - Digital Literacy and Strategy of PR-education in Russia and Kazakhstan

T2 - 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019

AU - Bykov, Ilria A.

AU - Gladchenko, Irina A.

AU - Ibrayeva, Galiya Zh

AU - Myssayeva, Karlyga N.

N1 - Conference code: 2

PY - 2019/5/7

Y1 - 2019/5/7

N2 - The paper presents results of comparative research in the field of PR-education development in Russia and Kazakhstan. After the disintegration of the USSR, the paths of education development in former Soviet republics divided. However, there are still many similarities due to the inter-government cooperation and integration projects such as the Eurasia Economic Union. The study aims to understand how PR-education in Russia and Kazakhstan is developing. In particular, the study compares BA and MA education programs comparing courses in common and not in common. This project uses both quantitative and qualitative data collection tools, but is rooted in a qualitative epistemological position that recognizes the importance of locating the research within a particular social, cultural, and historical context. The authors place an emphasis on the competences in the sphere of digital public relations, assuming that skills in information technologies and digital literacy are crucial for success in the future. In order to understand dynamics of PR-education development, the authors compare statistics on student submission to the institutions of the higher education both in Russia and Kazakhstan. The numbers show that there is a big demand in PR-education in terms of students submitted and in terms of competition. In order to indicate what digital skills is needed a survey method is applied. The authors have conducted a survey with 60 BA and MA students. The survey shows that students consider their decision to become a PR-specialists as 'strategically right', but the opinion on digital literacy was controversial.

AB - The paper presents results of comparative research in the field of PR-education development in Russia and Kazakhstan. After the disintegration of the USSR, the paths of education development in former Soviet republics divided. However, there are still many similarities due to the inter-government cooperation and integration projects such as the Eurasia Economic Union. The study aims to understand how PR-education in Russia and Kazakhstan is developing. In particular, the study compares BA and MA education programs comparing courses in common and not in common. This project uses both quantitative and qualitative data collection tools, but is rooted in a qualitative epistemological position that recognizes the importance of locating the research within a particular social, cultural, and historical context. The authors place an emphasis on the competences in the sphere of digital public relations, assuming that skills in information technologies and digital literacy are crucial for success in the future. In order to understand dynamics of PR-education development, the authors compare statistics on student submission to the institutions of the higher education both in Russia and Kazakhstan. The numbers show that there is a big demand in PR-education in terms of students submitted and in terms of competition. In order to indicate what digital skills is needed a survey method is applied. The authors have conducted a survey with 60 BA and MA students. The survey shows that students consider their decision to become a PR-specialists as 'strategically right', but the opinion on digital literacy was controversial.

KW - digital literacy

KW - information technologies

KW - Kazakhstan

KW - PR-education

KW - Russia

UR - http://www.scopus.com/inward/record.url?scp=85066313463&partnerID=8YFLogxK

UR - http://www.mendeley.com/research/digital-literacy-strategy-preducation-russia-kazakhstan-comparative-analysis

U2 - 10.1109/COMSDS.2019.8709635

DO - 10.1109/COMSDS.2019.8709635

M3 - Conference contribution

AN - SCOPUS:85066313463

SN - 9781728115849

T3 - Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019

SP - 47

EP - 49

BT - Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019

PB - Institute of Electrical and Electronics Engineers Inc.

Y2 - 10 April 2019 through 10 April 2019

ER -