Standard

Development and validation of a cross-nationally stable scale of consumer animosity. / Hoffman, S.; Mai, R.; Smirnova, M.

в: Journal of Marketing Theory and Practice, Том 19, № 2, 2011, стр. 235-251.

Результаты исследований: Научные публикации в периодических изданиях › статья

Harvard

Hoffman, S, Mai, R & Smirnova, M 2011, 'Development and validation of a cross-nationally stable scale of consumer animosity', Journal of Marketing Theory and Practice, Том. 19, № 2, стр. 235-251. <http://proquest.umi.com/pqdweb?did=2294768891&sid=2&Fmt=2&clientId=75785&RQT=309&VName=PQD>

APA

Hoffman, S., Mai, R., & Smirnova, M. (2011). Development and validation of a cross-nationally stable scale of consumer animosity. Journal of Marketing Theory and Practice, 19(2), 235-251. http://proquest.umi.com/pqdweb?did=2294768891&sid=2&Fmt=2&clientId=75785&RQT=309&VName=PQD

Vancouver

Hoffman S, Mai R, Smirnova M. Development and validation of a cross-nationally stable scale of consumer animosity. Journal of Marketing Theory and Practice. 2011;19(2):235-251.

Author

Hoffman, S. ; Mai, R. ; Smirnova, M. / Development and validation of a cross-nationally stable scale of consumer animosity. в: Journal of Marketing Theory and Practice. 2011 ; Том 19, № 2. стр. 235-251.

BibTeX

@article{448eefe78ee049da89184207da0c93aa,
title = "Development and validation of a cross-nationally stable scale of consumer animosity",
abstract = "The paper suggests a measurement of consumer animosity that is applicable to respondents from different home countries and to different target countries of animosity. The multidimensional scale is based on the distinction of three universal drivers that mediate the influence of specific causes on general animosity: perceived threat, antithetical political attitudes, and negative personal experiences. By means of partial least squares, two studies validate the scale demonstrating (1) cross-national stability, (2) criterion validity (animosity influences product-specific country-of-origin images, boycotting, and purchase intention), and (3) construct validity (animosity is embedded in a nomological network of ethnocentrism, patriotism, and cosmopolitanism).",
keywords = "cross-cultural, consumer behavior, animosity, PLS, SCOPUS, РИНЦ, РИНЦ, SCOPUS",
author = "S. Hoffman and R. Mai and M. Smirnova",
note = "Hoffman, S. Development and validation of a cross-nationally stable scale of consumer animosity / S. Hoffman, R. Mai, M. Smirnova // Journal of Marketing Theory and Practice. - 2011. - Volume 19, № 2. - P. 235-251. ",
year = "2011",
language = "English",
volume = "19",
pages = "235--251",
journal = "Journal of Marketing Theory and Practice",
issn = "1069-6679",
publisher = "Taylor & Francis",
number = "2",

}

RIS

TY - JOUR

T1 - Development and validation of a cross-nationally stable scale of consumer animosity

AU - Hoffman, S.

AU - Mai, R.

AU - Smirnova, M.

N1 - Hoffman, S. Development and validation of a cross-nationally stable scale of consumer animosity / S. Hoffman, R. Mai, M. Smirnova // Journal of Marketing Theory and Practice. - 2011. - Volume 19, № 2. - P. 235-251.

PY - 2011

Y1 - 2011

N2 - The paper suggests a measurement of consumer animosity that is applicable to respondents from different home countries and to different target countries of animosity. The multidimensional scale is based on the distinction of three universal drivers that mediate the influence of specific causes on general animosity: perceived threat, antithetical political attitudes, and negative personal experiences. By means of partial least squares, two studies validate the scale demonstrating (1) cross-national stability, (2) criterion validity (animosity influences product-specific country-of-origin images, boycotting, and purchase intention), and (3) construct validity (animosity is embedded in a nomological network of ethnocentrism, patriotism, and cosmopolitanism).

AB - The paper suggests a measurement of consumer animosity that is applicable to respondents from different home countries and to different target countries of animosity. The multidimensional scale is based on the distinction of three universal drivers that mediate the influence of specific causes on general animosity: perceived threat, antithetical political attitudes, and negative personal experiences. By means of partial least squares, two studies validate the scale demonstrating (1) cross-national stability, (2) criterion validity (animosity influences product-specific country-of-origin images, boycotting, and purchase intention), and (3) construct validity (animosity is embedded in a nomological network of ethnocentrism, patriotism, and cosmopolitanism).

KW - cross-cultural

KW - consumer behavior

KW - animosity

KW - PLS

KW - SCOPUS

KW - РИНЦ

KW - РИНЦ

KW - SCOPUS

M3 - Article

VL - 19

SP - 235

EP - 251

JO - Journal of Marketing Theory and Practice

JF - Journal of Marketing Theory and Practice

SN - 1069-6679

IS - 2

ER -

ID: 5095390