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Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market. / Panibratov, A.

в: Journal of Euromarketing, Том 23, № 1-2, 2014, стр. 37-56.

Результаты исследований: Научные публикации в периодических изданияхстатья

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@article{1c1c46822de14f48a5f8efda4368001b,
title = "Developing brand awareness via social networks as a new sprout of global firms{\textquoteright} strategy on the Russian market",
author = "A. Panibratov",
note = "Panibratov, A. Developing brand awareness via social networks as a new sprout of global firms{\textquoteright} strategy on the Russian market / A. Panibratov // Journal of Euromarketing. - 2014. - Volume 23, № 1-2. - P. 37-56. ",
year = "2014",
language = "English",
volume = "23",
pages = "37--56",
journal = "Journal of Euromarketing",
issn = "1049-6483",
publisher = "Haworth Press Inc.",
number = "1-2",

}

RIS

TY - JOUR

T1 - Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market

AU - Panibratov, A.

N1 - Panibratov, A. Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market / A. Panibratov // Journal of Euromarketing. - 2014. - Volume 23, № 1-2. - P. 37-56.

PY - 2014

Y1 - 2014

M3 - Article

VL - 23

SP - 37

EP - 56

JO - Journal of Euromarketing

JF - Journal of Euromarketing

SN - 1049-6483

IS - 1-2

ER -

ID: 5793017