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Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market. / Panibratov, A.

In: Journal of Euromarketing, Vol. 23, No. 1-2, 2014, p. 37-56.

Research output: Contribution to journal › Article

Harvard

Panibratov, A 2014, 'Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market', Journal of Euromarketing, vol. 23, no. 1-2, pp. 37-56.

APA

Panibratov, A. (2014). Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market. Journal of Euromarketing, 23(1-2), 37-56.

Vancouver

Panibratov A. Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market. Journal of Euromarketing. 2014;23(1-2):37-56.

Author

Panibratov, A. / Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market. In: Journal of Euromarketing. 2014 ; Vol. 23, No. 1-2. pp. 37-56.

BibTeX

@article{1c1c46822de14f48a5f8efda4368001b,
title = "Developing brand awareness via social networks as a new sprout of global firms{\textquoteright} strategy on the Russian market",
author = "A. Panibratov",
note = "Panibratov, A. Developing brand awareness via social networks as a new sprout of global firms{\textquoteright} strategy on the Russian market / A. Panibratov // Journal of Euromarketing. - 2014. - Volume 23, № 1-2. - P. 37-56. ",
year = "2014",
language = "English",
volume = "23",
pages = "37--56",
journal = "Journal of Euromarketing",
issn = "1049-6483",
publisher = "Haworth Press Inc.",
number = "1-2",

}

RIS

TY - JOUR

T1 - Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market

AU - Panibratov, A.

N1 - Panibratov, A. Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market / A. Panibratov // Journal of Euromarketing. - 2014. - Volume 23, № 1-2. - P. 37-56.

PY - 2014

Y1 - 2014

M3 - Article

VL - 23

SP - 37

EP - 56

JO - Journal of Euromarketing

JF - Journal of Euromarketing

SN - 1049-6483

IS - 1-2

ER -

ID: 5793017