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Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia. / Гулакова, Ольга Вячеславовна; Ребязина, Вера Александровна; Смирнова, Мария Михайловна.

в: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, Том 17, № 1, 2019, стр. 71-96.

Результаты исследований: Научные публикации в периодических изданиях › статья

Harvard

Гулакова, ОВ, Ребязина, ВА & Смирнова, ММ 2019, 'Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia.', РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, Том. 17, № 1, стр. 71-96. <http://elibrary.ru/item.asp?id=37416084>

APA

Гулакова, О. В., Ребязина, В. А., & Смирнова, М. М. (2019). Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, 17(1), 71-96. http://elibrary.ru/item.asp?id=37416084

Vancouver

Гулакова ОВ, Ребязина ВА, Смирнова ММ. Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2019;17(1):71-96.

Author

Гулакова, Ольга Вячеславовна ; Ребязина, Вера Александровна ; Смирнова, Мария Михайловна. / Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia. в: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2019 ; Том 17, № 1. стр. 71-96.

BibTeX

@article{3444a4d1017146c0ab685de155cb60bd,
title = "Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia.",
abstract = "While the field of customer orientation (CO) has been studied extensively since the 1990s, there have hardly been any attempts to review the concept with consideration of the specifics of B2B markets, especially in the context of the emerging economy. This paper explores the specifics of B2B firms{\textquoteright} CO on the example of Russia{\textquoteright}s emerging economy. The empirical survey of 272 Russian B2B firms represents the platform for applying well-established CO measurement tools as an integrated complex measure. The results of factor analysis identify a critically important aspect of CO, which helps to differentiate the customer oriented firms from those with “declared” CO. The study indicates a need to revisit well-established marketing concepts and their measurement approaches in B2B markets on the example of CO in Russia.",
keywords = "b2b, customer orientation, emerging markets, russia, ориентация на клиента, промышленные рынки, россия, b2b, customer orientation, emerging markets, russia, ориентация на клиента, промышленные рынки, россия",
author = "Гулакова, {Ольга Вячеславовна} and Ребязина, {Вера Александровна} and Смирнова, {Мария Михайловна}",
year = "2019",
language = "English",
volume = "17",
pages = "71--96",
journal = "РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА",
issn = "1729-7427",
publisher = "Издательство Санкт-Петербургского университета",
number = "1",

}

RIS

TY - JOUR

T1 - Customer Orientation of B2B Firms in Emerging Markets: Evidence from Russia.

AU - Гулакова, Ольга Вячеславовна

AU - Ребязина, Вера Александровна

AU - Смирнова, Мария Михайловна

PY - 2019

Y1 - 2019

N2 - While the field of customer orientation (CO) has been studied extensively since the 1990s, there have hardly been any attempts to review the concept with consideration of the specifics of B2B markets, especially in the context of the emerging economy. This paper explores the specifics of B2B firms’ CO on the example of Russia’s emerging economy. The empirical survey of 272 Russian B2B firms represents the platform for applying well-established CO measurement tools as an integrated complex measure. The results of factor analysis identify a critically important aspect of CO, which helps to differentiate the customer oriented firms from those with “declared” CO. The study indicates a need to revisit well-established marketing concepts and their measurement approaches in B2B markets on the example of CO in Russia.

AB - While the field of customer orientation (CO) has been studied extensively since the 1990s, there have hardly been any attempts to review the concept with consideration of the specifics of B2B markets, especially in the context of the emerging economy. This paper explores the specifics of B2B firms’ CO on the example of Russia’s emerging economy. The empirical survey of 272 Russian B2B firms represents the platform for applying well-established CO measurement tools as an integrated complex measure. The results of factor analysis identify a critically important aspect of CO, which helps to differentiate the customer oriented firms from those with “declared” CO. The study indicates a need to revisit well-established marketing concepts and their measurement approaches in B2B markets on the example of CO in Russia.

KW - b2b

KW - customer orientation

KW - emerging markets

KW - russia

KW - ориентация на клиента

KW - промышленные рынки

KW - россия

KW - b2b

KW - customer orientation

KW - emerging markets

KW - russia

KW - ориентация на клиента

KW - промышленные рынки

KW - россия

M3 - Article

VL - 17

SP - 71

EP - 96

JO - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

JF - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

SN - 1729-7427

IS - 1

ER -

ID: 78495240