Standard

Customer orientation in emerging markets: concepts and empirical tests. / Rozhkov, A.G.; Smirnova, M.M.; Rebiazina, V.A.

Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing, 2015. стр. 170-189.

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная

Harvard

Rozhkov, AG, Smirnova, MM & Rebiazina, VA 2015, Customer orientation in emerging markets: concepts and empirical tests. в Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing, стр. 170-189. https://doi.org/10.4337/9781783479764.00019

APA

Rozhkov, A. G., Smirnova, M. M., & Rebiazina, V. A. (2015). Customer orientation in emerging markets: concepts and empirical tests. в Emerging Markets and the Future of BRIC Nations (стр. 170-189). Edward Elgar Publishing. https://doi.org/10.4337/9781783479764.00019

Vancouver

Rozhkov AG, Smirnova MM, Rebiazina VA. Customer orientation in emerging markets: concepts and empirical tests. в Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing. 2015. стр. 170-189 https://doi.org/10.4337/9781783479764.00019

Author

Rozhkov, A.G. ; Smirnova, M.M. ; Rebiazina, V.A. / Customer orientation in emerging markets: concepts and empirical tests. Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing, 2015. стр. 170-189

BibTeX

@inbook{f3af2440080144caa25072dca8de92cd,
title = "Customer orientation in emerging markets: concepts and empirical tests",
abstract = "Customer orientation (CO) is a basic marketing concept that has been discussed within the marketing discourse since the 1950s. It suggests that a company should identify and satisfy customers{\textquoteright} needs to maximize customer equity, thus extending business objectives from profit generation to non-financial goals. It can be described as a strategic orientation with focus on developing relationship building and customer awareness capabilities in order to achieve higher business performance. In this chapter we review the CO concept in general, provide insights on its implications in emerging markets and develop propositions for framing future research on CO in emerging markets.",
keywords = "customer orientation, emerging markets, WEB OF SCIENCE, SCOPUS, РИНЦ, WEB OF SCIENCE, SCOPUS, РИНЦ",
author = "A.G. Rozhkov and M.M. Smirnova and V.A. Rebiazina",
note = "Rozhkov, A.G. Customer orientation in emerging markets: concepts and empirical tests / A. G. Rozhkov, M.M. Smirnova, V, A. Rebiazina // Emerging Markets and the Future of BRIC Nations. - Edward Elgar Publishing, 2015. - P. 170-189. ",
year = "2015",
doi = "10.4337/9781783479764.00019",
language = "English",
isbn = "9781783479764; 9781783479757",
pages = "170--189",
booktitle = "Emerging Markets and the Future of BRIC Nations",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Customer orientation in emerging markets: concepts and empirical tests

AU - Rozhkov, A.G.

AU - Smirnova, M.M.

AU - Rebiazina, V.A.

N1 - Rozhkov, A.G. Customer orientation in emerging markets: concepts and empirical tests / A. G. Rozhkov, M.M. Smirnova, V, A. Rebiazina // Emerging Markets and the Future of BRIC Nations. - Edward Elgar Publishing, 2015. - P. 170-189.

PY - 2015

Y1 - 2015

N2 - Customer orientation (CO) is a basic marketing concept that has been discussed within the marketing discourse since the 1950s. It suggests that a company should identify and satisfy customers’ needs to maximize customer equity, thus extending business objectives from profit generation to non-financial goals. It can be described as a strategic orientation with focus on developing relationship building and customer awareness capabilities in order to achieve higher business performance. In this chapter we review the CO concept in general, provide insights on its implications in emerging markets and develop propositions for framing future research on CO in emerging markets.

AB - Customer orientation (CO) is a basic marketing concept that has been discussed within the marketing discourse since the 1950s. It suggests that a company should identify and satisfy customers’ needs to maximize customer equity, thus extending business objectives from profit generation to non-financial goals. It can be described as a strategic orientation with focus on developing relationship building and customer awareness capabilities in order to achieve higher business performance. In this chapter we review the CO concept in general, provide insights on its implications in emerging markets and develop propositions for framing future research on CO in emerging markets.

KW - customer orientation

KW - emerging markets

KW - WEB OF SCIENCE

KW - SCOPUS

KW - РИНЦ

KW - WEB OF SCIENCE

KW - SCOPUS

KW - РИНЦ

U2 - 10.4337/9781783479764.00019

DO - 10.4337/9781783479764.00019

M3 - Chapter

SN - 9781783479764; 9781783479757

SP - 170

EP - 189

BT - Emerging Markets and the Future of BRIC Nations

PB - Edward Elgar Publishing

ER -

ID: 3987156