DOI

In the context of the increasingly rapid digitalization that is prevalent in both the media and communications sectors, the music industry is undergoing significant changes that have a considerable impact on both the process of music creation and the methods and tools for its promotion. This article examines how Russian music artists are adapting their content strategies in the context of digital transformation, using social media to promote their creativity. The study focuses on the changes in music perception caused by the development of streaming platforms and algorithms, as well as on the research of artists' content strategies.
Язык оригиналаанглийский
Название основной публикации2025 Communication Strategies in Digital Society Seminar (ComSDS)
Место публикацииSaint Petersburg, Russian Federation
ИздательInstitute of Electrical and Electronics Engineers Inc.
Страницы55-60
Число страниц6
ISBN (электронное издание)979-8-3315-3612-1
ISBN (печатное издание)9798331536121
DOI
СостояниеОпубликовано - 9 апр 2025
СобытиеCommunication Strategies in Digital Society Seminar 2025 (ComSDS 2025) - Saint Petersburg Electrotechnical University «LETI» (ETU “LETI”), St. Petersburg, Российская Федерация
Продолжительность: 9 апр 20259 апр 2025
https://easychair.org/cfp/2025comsds
https://drive.google.com/drive/folders/1hImYSkebp5ugBklo8gJcytwWUPg9F5ty

конференция

конференцияCommunication Strategies in Digital Society Seminar 2025 (ComSDS 2025)
Сокращенное названиеComSDS 2025
Страна/TерриторияРоссийская Федерация
ГородSt. Petersburg
Период9/04/259/04/25
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