Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная
Complementarity effects of strategic orientations on firm performance : The moderating role of environmental hostility. / Beliaeva, T.; Shirokova, G.; Stettler, TR.
GSOM Emerging Markets Conference-2015: Business and Government Perspectives. 2015. стр. 812-821.Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная
}
TY - GEN
T1 - Complementarity effects of strategic orientations on firm performance
T2 - The moderating role of environmental hostility
AU - Beliaeva, T.
AU - Shirokova, G.
AU - Stettler, TR.
N1 - Beliaeva, T. Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility / T. Beliaeva, G. Shirokova, Tr. Stettler // GSOM Emerging Markets Conference-2015: Business and Government Perspectives. - 2015. - P. 812-821.
PY - 2015
Y1 - 2015
N2 - While the notion of firm’s strategic orientation has received considerable attention in management literature, most research has been focused on one strategic orientation type. In this research, we investigate how multiple strategic orientations – entrepreneurial, market and learning orientations – are both individually and jointly related to firm performance, taking into account the peculiarities of external environment. The analysis of 221 Finnish and Russian firms suggests that firm performance is primarily driven by entrepreneurial orientation when strategic orientations are viewed independently. However, when strategic orientations are combined, their complementarity effect appeared to be larger than the individual effects and is positively moderated by environmental hostility.
AB - While the notion of firm’s strategic orientation has received considerable attention in management literature, most research has been focused on one strategic orientation type. In this research, we investigate how multiple strategic orientations – entrepreneurial, market and learning orientations – are both individually and jointly related to firm performance, taking into account the peculiarities of external environment. The analysis of 221 Finnish and Russian firms suggests that firm performance is primarily driven by entrepreneurial orientation when strategic orientations are viewed independently. However, when strategic orientations are combined, their complementarity effect appeared to be larger than the individual effects and is positively moderated by environmental hostility.
KW - Strategic orientations
KW - entrepreneurial orientation
KW - market orientation
KW - learning orientation
KW - complementarity
KW - firm performance
KW - environmental hostility
M3 - Conference contribution
SP - 812
EP - 821
BT - GSOM Emerging Markets Conference-2015: Business and Government Perspectives
ER -
ID: 4791881