Standard

Complementarity effects of strategic orientations on firm performance : The moderating role of environmental hostility. / Beliaeva, T.; Shirokova, G.; Stettler, TR.

GSOM Emerging Markets Conference-2015: Business and Government Perspectives. 2015. p. 812-821.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research

Harvard

Beliaeva, T, Shirokova, G & Stettler, TR 2015, Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility. in GSOM Emerging Markets Conference-2015: Business and Government Perspectives. pp. 812-821.

APA

Beliaeva, T., Shirokova, G., & Stettler, TR. (2015). Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility. In GSOM Emerging Markets Conference-2015: Business and Government Perspectives (pp. 812-821)

Vancouver

Beliaeva T, Shirokova G, Stettler TR. Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility. In GSOM Emerging Markets Conference-2015: Business and Government Perspectives. 2015. p. 812-821

Author

Beliaeva, T. ; Shirokova, G. ; Stettler, TR. / Complementarity effects of strategic orientations on firm performance : The moderating role of environmental hostility. GSOM Emerging Markets Conference-2015: Business and Government Perspectives. 2015. pp. 812-821

BibTeX

@inproceedings{2220f9e4a34248b3a623f99f51181de0,
title = "Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility",
abstract = "While the notion of firm{\textquoteright}s strategic orientation has received considerable attention in management literature, most research has been focused on one strategic orientation type. In this research, we investigate how multiple strategic orientations – entrepreneurial, market and learning orientations – are both individually and jointly related to firm performance, taking into account the peculiarities of external environment. The analysis of 221 Finnish and Russian firms suggests that firm performance is primarily driven by entrepreneurial orientation when strategic orientations are viewed independently. However, when strategic orientations are combined, their complementarity effect appeared to be larger than the individual effects and is positively moderated by environmental hostility.",
keywords = "Strategic orientations, entrepreneurial orientation, market orientation, learning orientation, complementarity, firm performance, environmental hostility",
author = "T. Beliaeva and G. Shirokova and TR. Stettler",
note = "Beliaeva, T. Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility / T. Beliaeva, G. Shirokova, Tr. Stettler // GSOM Emerging Markets Conference-2015: Business and Government Perspectives. - 2015. - P. 812-821. ",
year = "2015",
language = "English",
pages = "812--821",
booktitle = "GSOM Emerging Markets Conference-2015: Business and Government Perspectives",

}

RIS

TY - GEN

T1 - Complementarity effects of strategic orientations on firm performance

T2 - The moderating role of environmental hostility

AU - Beliaeva, T.

AU - Shirokova, G.

AU - Stettler, TR.

N1 - Beliaeva, T. Complementarity effects of strategic orientations on firm performance: The moderating role of environmental hostility / T. Beliaeva, G. Shirokova, Tr. Stettler // GSOM Emerging Markets Conference-2015: Business and Government Perspectives. - 2015. - P. 812-821.

PY - 2015

Y1 - 2015

N2 - While the notion of firm’s strategic orientation has received considerable attention in management literature, most research has been focused on one strategic orientation type. In this research, we investigate how multiple strategic orientations – entrepreneurial, market and learning orientations – are both individually and jointly related to firm performance, taking into account the peculiarities of external environment. The analysis of 221 Finnish and Russian firms suggests that firm performance is primarily driven by entrepreneurial orientation when strategic orientations are viewed independently. However, when strategic orientations are combined, their complementarity effect appeared to be larger than the individual effects and is positively moderated by environmental hostility.

AB - While the notion of firm’s strategic orientation has received considerable attention in management literature, most research has been focused on one strategic orientation type. In this research, we investigate how multiple strategic orientations – entrepreneurial, market and learning orientations – are both individually and jointly related to firm performance, taking into account the peculiarities of external environment. The analysis of 221 Finnish and Russian firms suggests that firm performance is primarily driven by entrepreneurial orientation when strategic orientations are viewed independently. However, when strategic orientations are combined, their complementarity effect appeared to be larger than the individual effects and is positively moderated by environmental hostility.

KW - Strategic orientations

KW - entrepreneurial orientation

KW - market orientation

KW - learning orientation

KW - complementarity

KW - firm performance

KW - environmental hostility

M3 - Conference contribution

SP - 812

EP - 821

BT - GSOM Emerging Markets Conference-2015: Business and Government Perspectives

ER -

ID: 4791881