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Communication Strategies of Emotional Engagement on Social Media. / Lukyanova, Galina V.; Martyanov, Denis S.

Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. ред. / S. Shaposhnikov; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. стр. 27-30 9422880 (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021).

Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › Рецензирование

Harvard

Lukyanova, GV & Martyanov, DS 2021, Communication Strategies of Emotional Engagement on Social Media. в S Shaposhnikov & L Sharakhina (ред.), Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021., 9422880, Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021, Institute of Electrical and Electronics Engineers Inc., стр. 27-30, Международная научная конференция IEEE "Коммуникационные стратегии в цифровом обществе", Санкт-Петербург, Российская Федерация, 14/04/21. https://doi.org/10.1109/comsds52473.2021.9422880

APA

Lukyanova, G. V., & Martyanov, D. S. (2021). Communication Strategies of Emotional Engagement on Social Media. в S. Shaposhnikov, & L. Sharakhina (Ред.), Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021 (стр. 27-30). [9422880] (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/comsds52473.2021.9422880

Vancouver

Lukyanova GV, Martyanov DS. Communication Strategies of Emotional Engagement on Social Media. в Shaposhnikov S, Sharakhina L, Редакторы, Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. Institute of Electrical and Electronics Engineers Inc. 2021. стр. 27-30. 9422880. (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021). https://doi.org/10.1109/comsds52473.2021.9422880

Author

Lukyanova, Galina V. ; Martyanov, Denis S. / Communication Strategies of Emotional Engagement on Social Media. Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. Редактор / S. Shaposhnikov ; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. стр. 27-30 (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021).

BibTeX

@inproceedings{f4577572979649cc9205e5e63745753b,
title = "Communication Strategies of Emotional Engagement on Social Media",
abstract = "Recent findings regarding post-truth have led to increasing interest in exploring the role of social media in emotion management. Through communication strategies, media can form various models of emotional engagement of the audience. This paper focuses on the use of the emoticon by both media, all of which have a presence on Vk.com (these include, Lenta, Mayak, Meduza, Novaya Gazeta, Rossiyskaya Gazeta, and Russia Today) and commentators. With the help of a specially written Python script, we record the manifestations of commentators' emotional reactions. Using multidimensional scaling, we explore the particularity of emotional polarization.",
keywords = "communication strategy, emotional management, polarization, public sphere, social media",
author = "Lukyanova, {Galina V.} and Martyanov, {Denis S.}",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.; COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS) ; Conference date: 14-04-2021 Through 14-04-2021",
year = "2021",
month = apr,
day = "14",
doi = "10.1109/comsds52473.2021.9422880",
language = "English",
series = "Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "27--30",
editor = "S. Shaposhnikov and L. Sharakhina",
booktitle = "Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021",
address = "United States",
url = "http://www.ieee.spb.ru/index.php?option=com_content&view=article&id=171:2021-comsds&catid=42:hot-news",

}

RIS

TY - GEN

T1 - Communication Strategies of Emotional Engagement on Social Media

AU - Lukyanova, Galina V.

AU - Martyanov, Denis S.

N1 - Conference code: 5

PY - 2021/4/14

Y1 - 2021/4/14

N2 - Recent findings regarding post-truth have led to increasing interest in exploring the role of social media in emotion management. Through communication strategies, media can form various models of emotional engagement of the audience. This paper focuses on the use of the emoticon by both media, all of which have a presence on Vk.com (these include, Lenta, Mayak, Meduza, Novaya Gazeta, Rossiyskaya Gazeta, and Russia Today) and commentators. With the help of a specially written Python script, we record the manifestations of commentators' emotional reactions. Using multidimensional scaling, we explore the particularity of emotional polarization.

AB - Recent findings regarding post-truth have led to increasing interest in exploring the role of social media in emotion management. Through communication strategies, media can form various models of emotional engagement of the audience. This paper focuses on the use of the emoticon by both media, all of which have a presence on Vk.com (these include, Lenta, Mayak, Meduza, Novaya Gazeta, Rossiyskaya Gazeta, and Russia Today) and commentators. With the help of a specially written Python script, we record the manifestations of commentators' emotional reactions. Using multidimensional scaling, we explore the particularity of emotional polarization.

KW - communication strategy

KW - emotional management

KW - polarization

KW - public sphere

KW - social media

UR - http://www.scopus.com/inward/record.url?scp=85105995264&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/f32ca3d6-f14e-3dea-8072-0d92befb154d/

U2 - 10.1109/comsds52473.2021.9422880

DO - 10.1109/comsds52473.2021.9422880

M3 - Conference contribution

AN - SCOPUS:85105995264

T3 - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

SP - 27

EP - 30

BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

A2 - Shaposhnikov, S.

A2 - Sharakhina, L.

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)

Y2 - 14 April 2021 through 14 April 2021

ER -

ID: 77209184