Результаты исследований: Научные публикации в периодических изданиях › статья
Assessing relationship quality in four business-to-business markets. / Ashnai, B.; Smirnova, M.; Kouchtch, S.; Qionglei, Y.; Barnes, B.; Naude, P.
в: Marketing Intelligence and Planning, Том 27, № 1, 2009, стр. 86-102.Результаты исследований: Научные публикации в периодических изданиях › статья
}
TY - JOUR
T1 - Assessing relationship quality in four business-to-business markets
AU - Ashnai, B.
AU - Smirnova, M.
AU - Kouchtch, S.
AU - Qionglei, Y.
AU - Barnes, B.
AU - Naude, P.
N1 - Ashnai, B. Assessing relationship quality in four business-to-business markets / B. Ashnai, M. Smirnova, S. Kouchtch, Y. Ojonglei, B. Barnes, P. Naude // Marketing Intelligence and Planning. - 2009. - Volume 27, № 1. - P. 86-102.
PY - 2009
Y1 - 2009
N2 - The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries.
AB - The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries.
KW - Business-to-business marketing
KW - Cluster analysis
KW - Iran
KW - Russia
KW - China
KW - United Kingdom
KW - SCOPUS
KW - РИНЦ
KW - SCOPUS
KW - РИНЦ
M3 - Article
VL - 27
SP - 86
EP - 102
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
SN - 0263-4503
IS - 1
ER -
ID: 5095551