The article examines how issues of identity construction in Russian urban agglomerations are reflected in the Russian regional politicians’ discourse in mass media. The study concerns theoretical problems of identity construction and the role of regional government bodies in shaping the territorial identity of the population. The specificity of the Russian situation is the absence of governing bodies related to the agglomeration level in most urban agglomerations. The empirical basis of the study is the texts of subnational politicians posted on the official websites of regional government bodies: websites of governors and regional governments, official pages in the mass media. The empirical information on identity policy were collected from the Internet sources (official portals of regional executive authorities, media reports). Discourse analysis was carried out after monitoring social media materials (VKontakte web-pages of regional leaders). The article reflects five cases out of sixteen Russian ones related to the Ural and Siberian agglomerations with a megalopolis core. The empirical data cover the period from December 2022 to the end of 2023. The choice of the time period for analysis is determined by the fact that by this period the most significant factors influencing the policy of our state at present (the pandemic and the Special military operation) have already manifested themselves in full. It has been confirmed that the problems of agglomeration development in the public official subfederal discourse in most cases are reduced to economic problems; first of all, it concerns the development of industry, science (high technology), transport, and waste disposal. In all analyzed cases, insufficient attention was found out, paid to the role of the implemented socio-cultural projects of subfederal identity policy, and also distancing from the discussion of the problems of integration of labor migrants in the public space. Insignificant number of messages from representatives of the regional political and administrative elite about the socio-cultural meanings of the formed agglomerations can become a significant limitation of information support for the agglomeration development of modern contemporary Russia.