Модель стратегического управления печатными средствами массовой информации: трансформация под влиянием новых вызовов

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Модель стратегического управления печатными средствами массовой информации: трансформация под влиянием новых вызовов. / Плотников, Владимир Александрович; Шамина, Ольга Алексеевна.

в: Ноономика и ноообщество Альманах трудов ИНИР им. С.Ю. Витте, Том 2, № 2, 10.2023, стр. 64- 75.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

BibTeX

@article{e632e9e9675749cf83d3ed791bd0c239,

title = "Модель стратегического управления печатными средствами массовой информации: трансформация под влиянием новых вызовов",

abstract = "fundamental and situational factors that determine the transformation of the strategic management model of modern organizations are examined. The study was conducted using the example of print media. The authors{\textquoteright} model of print media strategic management is described, where a development strategy is presented as a set of three separate strategies: creating media content, its promotion and distribution and encouraging the consumption of content and services. Areas with possible improvement of this model are considered, taking into account the specifics of print media and modern conditions of socio-economic development. It is also shown that the strategy should be adapted to the media channels which help establish the communication between print media and its target audience.",

author = "Плотников, {Владимир Александрович} and Шамина, {Ольга Алексеевна}",

year = "2023",

month = oct,

doi = "10.37930/2782-618X-2023-2-2-64-74",

language = "русский",

volume = "2",

pages = "64-- 75",

journal = "Ноономика и ноообщество Альманах трудов ИНИР им. С.Ю. Витте",

issn = "2782-618X",

number = "2",

}

RIS

TY - JOUR

T1 - Модель стратегического управления печатными средствами массовой информации: трансформация под влиянием новых вызовов

AU - Плотников, Владимир Александрович

AU - Шамина, Ольга Алексеевна

PY - 2023/10

Y1 - 2023/10

N2 - fundamental and situational factors that determine the transformation of the strategic management model of modern organizations are examined. The study was conducted using the example of print media. The authors’ model of print media strategic management is described, where a development strategy is presented as a set of three separate strategies: creating media content, its promotion and distribution and encouraging the consumption of content and services. Areas with possible improvement of this model are considered, taking into account the specifics of print media and modern conditions of socio-economic development. It is also shown that the strategy should be adapted to the media channels which help establish the communication between print media and its target audience.

AB - fundamental and situational factors that determine the transformation of the strategic management model of modern organizations are examined. The study was conducted using the example of print media. The authors’ model of print media strategic management is described, where a development strategy is presented as a set of three separate strategies: creating media content, its promotion and distribution and encouraging the consumption of content and services. Areas with possible improvement of this model are considered, taking into account the specifics of print media and modern conditions of socio-economic development. It is also shown that the strategy should be adapted to the media channels which help establish the communication between print media and its target audience.

UR - https://www.mendeley.com/catalogue/2d5b3aa3-5d8c-35f1-a705-e0e49f4c0131/

U2 - 10.37930/2782-618X-2023-2-2-64-74

DO - 10.37930/2782-618X-2023-2-2-64-74

M3 - статья

VL - 2

SP - 64

EP - 75

JO - Ноономика и ноообщество Альманах трудов ИНИР им. С.Ю. Витте

JF - Ноономика и ноообщество Альманах трудов ИНИР им. С.Ю. Витте

SN - 2782-618X

IS - 2

ER -

ID: 111201751