TY - JOUR

T1 - Цельность и связность поликодового текста

AU - Быкова, Е. В.

PY - 2017

Y1 - 2017

N2 - The article analyzes the ways of representation of meaning polikodovyh formations formed on the basis of several sign systems as the material for the analysis of text taken polikod videotext three music videos, hits, scored the maximum number of views per unit time on the Internet. Analyzed videotext formed several sign systems, actualize nonverbal visual component that substantially alters traditsionnoye ideas about traditional text categories because these categories are transformed in a multimedia environment. The purpose of the article — to rethink such basic categories of the traditional text, a wholeness, connectedness, the beginning and the end. Multimedia environment of existence of the new text in addition to the linear formations integrates a number of verbal, graphics, video, animation, music, movies.

AB - The article analyzes the ways of representation of meaning polikodovyh formations formed on the basis of several sign systems as the material for the analysis of text taken polikod videotext three music videos, hits, scored the maximum number of views per unit time on the Internet. Analyzed videotext formed several sign systems, actualize nonverbal visual component that substantially alters traditsionnoye ideas about traditional text categories because these categories are transformed in a multimedia environment. The purpose of the article — to rethink such basic categories of the traditional text, a wholeness, connectedness, the beginning and the end. Multimedia environment of existence of the new text in addition to the linear formations integrates a number of verbal, graphics, video, animation, music, movies.

KW - visual aids

KW - multimedia

KW - polycode text

KW - wholeness

KW - connectedness

KW - the beginning of the text

KW - the end of the text.

M3 - статья

SP - 40

EP - 49

JO - Медиалингвистика

JF - Медиалингвистика

SN - 2312-0274

IS - 1(16)

ER -