The article analyzes the ways of representation of meaning polikodovyh formations formed on the basis of several sign systems as the material for the analysis of text taken polikod videotext three music videos, hits, scored the maximum number of views per unit time on the Internet. Analyzed videotext formed several sign systems, actualize nonverbal visual component that substantially alters traditsionnoye ideas about traditional text categories because these categories are transformed in a multimedia environment. The purpose of the article — to rethink such basic categories of the traditional text, a wholeness, connectedness, the beginning and the end. Multimedia environment of existence of the new text in addition to the linear formations integrates a number of verbal, graphics, video, animation, music, movies.