описание

Please see the attached document "Justification of the project implementation relevance" for the full text of application. Separate files are attached for existing research background - publications of the head of the project and the project team.
Краткое названиеMarketing
АкронимMNG_2021-2022
СтатусЗавершено
Эффективные даты начала/конца15/06/21 → 1/06/22

    Области исследований

  • personalization, online retail, artificial intelligence (AI), consumer behavior, consumer psychology, digital competences, consumer performance, firm performance

ID: 77098515