Standard

What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence. / Смирнова, Мария Михайловна.

In: International Journal of Consumer Studies, 2025.

Research output: Contribution to journal › Article › peer-review

Harvard

Смирнова, ММ 2025, 'What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence', International Journal of Consumer Studies.

APA

Смирнова, М. М. (2025). What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence. Manuscript submitted for publication.

Vancouver

Смирнова ММ. What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence. International Journal of Consumer Studies. 2025.

Author

Смирнова, Мария Михайловна. / What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence. In: International Journal of Consumer Studies. 2025.

BibTeX

@article{bdca15f73967433b936126f92f80e96e,
title = "What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence",
author = "Смирнова, {Мария Михайловна}",
year = "2025",
language = "русский",
journal = "International Journal of Consumer Studies",
issn = "1470-6423",
publisher = "Wiley-Blackwell",

}

RIS

TY - JOUR

T1 - What makes consumers produce positive WOM? The interplay of consumer satisfaction and self-confidence

AU - Смирнова, Мария Михайловна

PY - 2025

Y1 - 2025

M3 - статья

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

SN - 1470-6423

ER -

ID: 134901134