The article analyzes the mechanism of a social base recruitment in network, which is used by political leaders. Based on focus-groups, expert interviews and the case study of some political online protests, the authors determine the structure of the mechanism and describe different models of a social recruitment in network.

Original languageEnglish
Pages195-197
Number of pages3
DOIs
StatePublished - 13 Apr 2022
Event2022 Communication Strategies in Digital Society Seminar (ComSDS) - Saint Petersburg, Russian Federation, St. Petersburg, Russian Federation
Duration: 13 Apr 202213 Apr 2022
http://ieee.spb.ru/index.php?option=com_content&view=article&id=180%3A2022-comsds&catid=42%3Ahot-news&Itemid=1

Conference

Conference2022 Communication Strategies in Digital Society Seminar (ComSDS)
Abbreviated titleComSds 2022
Country/TerritoryRussian Federation
CitySt. Petersburg
Period13/04/2213/04/22
Internet address

    Scopus subject areas

  • Information Systems and Management
  • Education
  • Communication
  • Computer Networks and Communications
  • Social Sciences (miscellaneous)

    Research areas

  • digital recruiting technologies, political communication, the mechanism of political recruitment, the network political leadership

ID: 96877080