A market-oriented deterministic dynamic product recovery problem and its multi-echelon model formulation are discussed in this paper. For this general non-linear alternate deterministic dynamic product recovery model a dynamic programming solution procedure is developed. Furthermore, the subcases of the Just-in-time situation with regard to the suppliers as well as customers are considered, for which the two-stage problem is transformed to easily solvable one-stage models. It will be seen that the regarded recovery problem in this formulation is just a special multi-echelon problem with two alternative production options.