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The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry. / Syropyatov, Vladimir Valerevich; Arenkov, Igor Anatolevich.

15th Global Conference on Business and Social Sciences. 2023. (Global Conference on Business and Social Sciences Proceeding; Vol. 15).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Harvard

Syropyatov, VV & Arenkov, IA 2023, The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry. in 15th Global Conference on Business and Social Sciences. Global Conference on Business and Social Sciences Proceeding, vol. 15. https://doi.org/10.35609/gcbssproceeding.2023.1(75)

APA

Syropyatov, V. V., & Arenkov, I. A. (2023). The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry. In 15th Global Conference on Business and Social Sciences (Global Conference on Business and Social Sciences Proceeding; Vol. 15). https://doi.org/10.35609/gcbssproceeding.2023.1(75)

Vancouver

Syropyatov VV, Arenkov IA. The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry. In 15th Global Conference on Business and Social Sciences. 2023. (Global Conference on Business and Social Sciences Proceeding). https://doi.org/10.35609/gcbssproceeding.2023.1(75)

Author

Syropyatov, Vladimir Valerevich ; Arenkov, Igor Anatolevich. / The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry. 15th Global Conference on Business and Social Sciences. 2023. (Global Conference on Business and Social Sciences Proceeding).

BibTeX

@inproceedings{ab516d27c2f94053a1cc21fca669bbe0,
title = "The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry",
author = "Syropyatov, {Vladimir Valerevich} and Arenkov, {Igor Anatolevich}",
year = "2023",
month = sep,
day = "14",
doi = "10.35609/gcbssproceeding.2023.1(75)",
language = "English",
series = "Global Conference on Business and Social Sciences Proceeding",
booktitle = "15th Global Conference on Business and Social Sciences",

}

RIS

TY - GEN

T1 - The Effect of Customer Service Support on Brand Value: Leveraging Customer Service as a Co-Creator of Brand Value to Enhance Corporate Performance. Evidence from FinTech industry

AU - Syropyatov, Vladimir Valerevich

AU - Arenkov, Igor Anatolevich

PY - 2023/9/14

Y1 - 2023/9/14

U2 - 10.35609/gcbssproceeding.2023.1(75)

DO - 10.35609/gcbssproceeding.2023.1(75)

M3 - Conference contribution

T3 - Global Conference on Business and Social Sciences Proceeding

BT - 15th Global Conference on Business and Social Sciences

ER -

ID: 120017135