TY - JOUR

T1 - Russians’ Perceiving the Halal as A Sign of Quality

T2 - Case of St. Petersburg Meat Market

AU - Черенков, Виталий Иванович

AU - Мусаева, Самира

N1 - Cherenkov, V. I. Russians’ Perceiving the Halal as A Sign of Quality : Case of St. Petersburg Meat Market / V. Cherenkov, S. Musaeva // Malaysian Journal of Halal Research. - 2020. - P. 63-69.

PY - 2020/7/28

Y1 - 2020/7/28

N2 - There is a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This is especially true for ready-toeatmeat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers do not see what they are made of. The fact is that in the USSR they hada well-developed system of state verification and standardization of all food products. The state standards (GOSTs) issued for each food product had thepower of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has factually lost its power in connectionwith the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have not previous power and are removed from the jurisdictionof the RF government. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but areonly indicators of biological, chemical and radiation safety. Using GOST labelling on food items seems as a marketing gimmick today. Nevertheless, recentlythere have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth ofHalal meat market. Increased customer confidence in Halal products is also found among non-Muslim buyers. The Council of Muftis of RF, together with thepresidential administration of RF, has initiated the development of the state document "Requirements for producing, manufacturing, processing, storage andsale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customerconfidence in the Halal meat and meat product market could be found across the entire range of Halal food items. Taking into account global trends, the Halalfood market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a futureextended research.

AB - There is a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This is especially true for ready-toeatmeat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers do not see what they are made of. The fact is that in the USSR they hada well-developed system of state verification and standardization of all food products. The state standards (GOSTs) issued for each food product had thepower of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has factually lost its power in connectionwith the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have not previous power and are removed from the jurisdictionof the RF government. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but areonly indicators of biological, chemical and radiation safety. Using GOST labelling on food items seems as a marketing gimmick today. Nevertheless, recentlythere have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth ofHalal meat market. Increased customer confidence in Halal products is also found among non-Muslim buyers. The Council of Muftis of RF, together with thepresidential administration of RF, has initiated the development of the state document "Requirements for producing, manufacturing, processing, storage andsale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customerconfidence in the Halal meat and meat product market could be found across the entire range of Halal food items. Taking into account global trends, the Halalfood market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a futureextended research.

KW - food poisoning; GOSTs; Halal meat market; technical specifications

UR - https://www.mendeley.com/catalogue/18a818ab-5aea-354c-b55e-2ddc8ead9240/

U2 - 10.2478/mjhr-2020-0012

DO - 10.2478/mjhr-2020-0012

M3 - Article

VL - 3

SP - 63

EP - 69

JO - Malaysian Journal of Halal Research

JF - Malaysian Journal of Halal Research

SN - 2616-1923

IS - 2

ER -