DOI

There is a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This is especially true for ready-toeat
meat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers do not see what they are made of. The fact is that in the USSR they had
a well-developed system of state verification and standardization of all food products. The state standards (GOSTs) issued for each food product had the
power of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has factually lost its power in connection
with the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have not previous power and are removed from the jurisdiction
of the RF government. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but are
only indicators of biological, chemical and radiation safety. Using GOST labelling on food items seems as a marketing gimmick today. Nevertheless, recently
there have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth of
Halal meat market. Increased customer confidence in Halal products is also found among non-Muslim buyers. The Council of Muftis of RF, together with the
presidential administration of RF, has initiated the development of the state document "Requirements for producing, manufacturing, processing, storage and
sale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customer
confidence in the Halal meat and meat product market could be found across the entire range of Halal food items. Taking into account global trends, the Halal
food market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a future
extended research.
Translated title of the contributionХаляль в восприятии русских как знак качества: на примере рынка мсопродуктов в Санкт-Петербурге
Original languageEnglish
Pages (from-to)63-69
Number of pages7
JournalMalaysian Journal of Halal Research
Volume3
Issue number2
DOIs
StatePublished - 28 Jul 2020

ID: 60556179