The paper describes an eye-tracking experiment on Russian language material. It explores how readers integrate text-figure information when reading and understanding verbal and non-verbal patterns, namely one and the same text in verbal format and infographics. The data from 22 college student participants indicate that their reading patterns were text-directed even while processing infographics. Our results did not show any fundamental differences in the processing of a verbal text and infographics (i.e., in the overall duration of reading, number and duration of fixations, general patterns of eye-movements). We also used questionnaires to check text comprehension and accessibility. For 3 out of 4 pairs of texts analyzed, we got more correct answers and lower estimation of difficulty for the infographic form than for the verbal one.
Original languageEnglish
Pages (from-to)269-276
Number of pages8
JournalAdvances in Intelligent and Soft Computing
Volume797
DOIs
StatePublished - Sep 2018
EventThird International Congress on Information and Communication Technology - Brunel University, Лондон, United Kingdom
Duration: 27 Feb 201828 Feb 2018
Conference number: 3
https://icict.co.uk/

ID: 37812784