Synthesis and structural and photophysical characterization of platinum dihalogenide complexes formulated as [PtHal2L2], where Hal = Cl and I, with different 10-(aryl)phenoxarsine ligands such as 10-(p-chlorophenyl)phenoxarsine, 10-(p-tolyl)phenoxarsine, and 10-(phenyl)phenoxarsine are reported. The structures of complexes were determined by NMR spectroscopy, mass spectrometry, and X-ray analysis. Cis/trans isomerism of the complexes in solution was studied by NMR spectroscopy. In the solid state, under UV irradiation, platinum diiodide trans complexes exhibit an intense orange-red emission, which was attributed to a metal halide-centered triplet state. The UV/vis absorption and emission properties were studied and rationalized by density functional theory (DFT) and time-dependent DFT calculations.