The paper describes the results of analysis of the business models of the companies working

on the NTI markets and participating in the NTI infrastructure. 67 companies the representatives of which have replied to the questionnaire have been classified by the criterion of a platform element presence in their business models (namely, is the company an owner of a platform, a participant in a platform, or does not take part in any platform business models). The comparison of business model elements (on the basis of the business model canvas instrument as modified in (Yablonsky, 2018) of the companies with different platform element presence allow figuring out specific traits of the business models of such companies (e.g., export or import substitution orientation, type of interaction with clients, value creation drivers and pricing strategy) and potential areas of development, as well as developing recommendations for the companies and for the administration of the NTI supporting programs, e.g., the NTI platform.