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Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage. / Zashchirinskaia, Oksana V.

In: Current Psychology, Vol. 40, 2021, p. 442-453.

Research output: Contribution to journal › Article › peer-review

Harvard

Zashchirinskaia, OV 2021, 'Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage', Current Psychology, vol. 40, pp. 442-453. https://doi.org/10.1007/s12144-018-9960-1, https://doi.org/10.1007/s12144-018-9960-1

APA

Zashchirinskaia, O. V. (2021). Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage. Current Psychology, 40, 442-453. https://doi.org/10.1007/s12144-018-9960-1, https://doi.org/10.1007/s12144-018-9960-1

Vancouver

Zashchirinskaia OV. Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage. Current Psychology. 2021;40:442-453. https://doi.org/10.1007/s12144-018-9960-1, https://doi.org/10.1007/s12144-018-9960-1

Author

Zashchirinskaia, Oksana V. / Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage. In: Current Psychology. 2021 ; Vol. 40. pp. 442-453.

BibTeX

@article{92ee8fd931774250b1ee403aff8f8759,
title = "Nonverbal patterns of preschooler{\textquoteright}s perception of visual images with the help of eye-tracker method usage",
abstract = "Visual component of advertising contributes to formation of views and stereotypes in children. It also affects on the popularity of these products. Therefore, the author has studied non-verbal patterns of perception of visual images in preschool children using the eye-tracker method. The authors also used psychodiagnostic methods for an in-depth study of this question. The work analyses the advertising impact on humans and establishes that certain elements, which can have a strong influence, can be distinguished depending on age. The authors of the study discovered what zones are more attractive to children. It was determined that the biggest impact on children is produced by characters on the package. Having analysed statistical data, it is determined that children in the age group of 5–6 years look at fable characters longer than at taste and brand names. The authors outlined the most important elements of the package based on the results of this study.",
keywords = "Eye tracking, Non-verbal pattern, Perception, Psychophysiological investigation, Visual image",
author = "Zashchirinskaia, {Oksana V.}",
year = "2021",
doi = "10.1007/s12144-018-9960-1",
language = "English",
volume = "40",
pages = "442--453",
journal = "Current Psychology",
issn = "1046-1310",
publisher = "Springer Nature",

}

RIS

TY - JOUR

T1 - Nonverbal patterns of preschooler’s perception of visual images with the help of eye-tracker method usage

AU - Zashchirinskaia, Oksana V.

PY - 2021

Y1 - 2021

N2 - Visual component of advertising contributes to formation of views and stereotypes in children. It also affects on the popularity of these products. Therefore, the author has studied non-verbal patterns of perception of visual images in preschool children using the eye-tracker method. The authors also used psychodiagnostic methods for an in-depth study of this question. The work analyses the advertising impact on humans and establishes that certain elements, which can have a strong influence, can be distinguished depending on age. The authors of the study discovered what zones are more attractive to children. It was determined that the biggest impact on children is produced by characters on the package. Having analysed statistical data, it is determined that children in the age group of 5–6 years look at fable characters longer than at taste and brand names. The authors outlined the most important elements of the package based on the results of this study.

AB - Visual component of advertising contributes to formation of views and stereotypes in children. It also affects on the popularity of these products. Therefore, the author has studied non-verbal patterns of perception of visual images in preschool children using the eye-tracker method. The authors also used psychodiagnostic methods for an in-depth study of this question. The work analyses the advertising impact on humans and establishes that certain elements, which can have a strong influence, can be distinguished depending on age. The authors of the study discovered what zones are more attractive to children. It was determined that the biggest impact on children is produced by characters on the package. Having analysed statistical data, it is determined that children in the age group of 5–6 years look at fable characters longer than at taste and brand names. The authors outlined the most important elements of the package based on the results of this study.

KW - Eye tracking

KW - Non-verbal pattern

KW - Perception

KW - Psychophysiological investigation

KW - Visual image

UR - http://www.scopus.com/inward/record.url?scp=85052309173&partnerID=8YFLogxK

UR - http://www.mendeley.com/research/nonverbal-patterns-preschoolers-perception-visual-images-help-eyetracker-method-usage

U2 - 10.1007/s12144-018-9960-1

DO - 10.1007/s12144-018-9960-1

M3 - Article

AN - SCOPUS:85052309173

VL - 40

SP - 442

EP - 453

JO - Current Psychology

JF - Current Psychology

SN - 1046-1310

ER -

ID: 36687734