On social networks, user complaints and comments they drive form a special type of hybrid discourse of user posts/comments, media publications, and various (re)actions by authorities, from monitoring procedures to response posts on official portals and social media to real action [1]. As our previous research suggests [2], user complaints form stable cross-regional thematic domains based on continuous ‘complaint – response’ narratives and, thus, may gather discussion communities of yet unknown permanence. Even if such communities are ‘discontinued’ [3] in terms of stable participation of both ordinary users and institutions, they still accumulate substantial amounts of popular discontent and foster cumulative formation [4] of moods towards authorities, social issues, and quality of life on the regional level. We interpret such detectable complaints-based groups as narrative communities and qualitatively assess the roles played by legacy media in these communities of opinion. We also show that decentering of local journalism takes place in the socially-mediated ecosystems affected by both preferential treatment by the state and the rise of informal newsgroups that attract massive audiences. However, in times of rising uncertainty re-centering of journalism may happen .