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Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia. / Smirnova, M.; Väätänen, J.; Podmetina, D.; Kouchtch, S.; Rebyazina, V.

38th EMAC Conference Proceedings. European Marketing Academy, 2009. p. 183-187.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research

Harvard

Smirnova, M, Väätänen, J, Podmetina, D, Kouchtch, S & Rebyazina, V 2009, Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia. in 38th EMAC Conference Proceedings. European Marketing Academy, pp. 183-187.

APA

Smirnova, M., Väätänen, J., Podmetina, D., Kouchtch, S., & Rebyazina, V. (2009). Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia. In 38th EMAC Conference Proceedings (pp. 183-187). European Marketing Academy.

Vancouver

Smirnova M, Väätänen J, Podmetina D, Kouchtch S, Rebyazina V. Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia. In 38th EMAC Conference Proceedings. European Marketing Academy. 2009. p. 183-187

Author

Smirnova, M. ; Väätänen, J. ; Podmetina, D. ; Kouchtch, S. ; Rebyazina, V. / Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia. 38th EMAC Conference Proceedings. European Marketing Academy, 2009. pp. 183-187

BibTeX

@inproceedings{748f8f2b2aa94964b02172d3da243514,
title = "Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia",
author = "M. Smirnova and J. V{\"a}{\"a}t{\"a}nen and D. Podmetina and S. Kouchtch and V. Rebyazina",
note = "Smirnova, M. Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia / M. Smirnova, J. V{\"a}{\"a}t{\"a}nen, D. Podmetina, S. Kouchtch, V. Rebiazina // 38th EMAC Conference Proceedings. -European Marketing Academy, 2009. - P. 183-187.",
year = "2009",
language = "English",
pages = "183--187",
booktitle = "38th EMAC Conference Proceedings",
publisher = "European Marketing Academy",
address = "Belgium",

}

RIS

TY - GEN

T1 - Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia

AU - Smirnova, M.

AU - Väätänen, J.

AU - Podmetina, D.

AU - Kouchtch, S.

AU - Rebyazina, V.

N1 - Smirnova, M. Marketing Perspective on Involvement of Internal and External Stakeholders in New Product Development: the case of Russia / M. Smirnova, J. Väätänen, D. Podmetina, S. Kouchtch, V. Rebiazina // 38th EMAC Conference Proceedings. -European Marketing Academy, 2009. - P. 183-187.

PY - 2009

Y1 - 2009

M3 - Conference contribution

SP - 183

EP - 187

BT - 38th EMAC Conference Proceedings

PB - European Marketing Academy

ER -

ID: 4460105