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Original languageEnglish
Title of host publicationResearch Handbook of Marketing in Emerging Economies
PublisherEdward Elgar Publishing
Pages241-264
Number of pages24
ISBN (Electronic)9781784713171
ISBN (Print)9781784713164
StatePublished - 28 Apr 2017

    Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

ID: 7733818