Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
Original language | English |
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Title of host publication | Research Handbook of Marketing in Emerging Economies |
Publisher | Edward Elgar Publishing |
Pages | 241-264 |
Number of pages | 24 |
ISBN (Electronic) | 9781784713171 |
ISBN (Print) | 9781784713164 |
State | Published - 28 Apr 2017 |
ID: 7733818