TY - CONF

T1 - Language Education for Business: From Language Learning Towards Language Management

AU - Беляева, Елена Геннадьевна

AU - Рубцова, Светлана Юрьевна

N1 - Conference code: 8

PY - 2018

Y1 - 2018

N2 - Language and communication training, as part of business education, should make a significant contribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.

AB - Language and communication training, as part of business education, should make a significant contribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.

KW - BUSINESS EDUCATION, BUSINESS COMMUNICATION ACROSS LANGUAGES AND CULTURES, COMMERCIAL COMMUNICATION BARRIERS, LINGUISTIC AUDITING, ENGLISH AS A LINGUA FRANCA, COURSE DESIGN, NEEDS ANALYSIS, LANGUAGE MANAGEMENT, SYLLABUS DESIGN, PROGRAM DEVELOPMENT

M3 - Paper

SP - 109

EP - 110

T2 - 8th International GSOM Emerging Markets Conference 2021

Y2 - 4 November 2021 through 12 November 2021

ER -