Research output: Chapter in Book/Report/Conference proceeding › Chapter › Education › peer-review
| Original language | English |
|---|---|
| Title of host publication | Internationales Marketing in Transformationsländern |
| Subtitle of host publication | 1. Auflage |
| Editors | Kerstin Pezoldt, Alexandra Koval |
| Place of Publication | Munchen |
| Publisher | UVK Verlag |
| Chapter | 1.1 |
| Pages | 11-19 |
| ISBN (Electronic) | 978-3-8385-6005-2 |
| ISBN (Print) | 978-3-8364-6005-7 |
| DOIs | |
| State | Published - 13 Nov 2023 |
ID: 114494952